The evolving dentistry landscape offers lucrative incentives to oral care market participants. The success of modern dentistry is dependent on the quality of implants and materials. Oral hygiene practices are important in keeping teeth free from decay and the structure of mouth infection-free. As a result of increasing oral hygiene awareness, oral care companies are gaining traction in market share in this expanding niche.
As highlighted by a Harvard study, people having periodontal disease are at a greater risk of heart disease. As per this research, periodontal diseases increase the burden of inflammation. Chronic inflammation is likely to have an impact on arteries. Oral hygiene is crucial for overall well-being. Companies in the oral care market are opting for new technologies to develop products that meet changing consumer demands. This industry is undergoing a cusp of transformation with the latest trends that are anticipated to shape the future.
Oral care companies are gaining advantage from the developing technology and adopting quickly to new possibilities. Modern dentistry advocates the digital revolution. Increasing digitalization in dentistry has led to advancement in computer-derived data processing. The Internet of Medical Things (IoMT) is seen from the perspective of making oral care more precise and convenient in the coming years.
The interplay among technology, material research, and innovation has brought a tide of transformation in the oral care market. The myriad of innovations will streamline this industry in the coming years. This article intends to offer a comprehensive analysis of the oral care market. This narrative will brief on Trends, Challenges, and Opportunities for oral care market players in modern dentistry.
Dentistry Trends to Watch in 2024
Organic Products- Consumers Seeking Natural Ingredients
Mushrooming awareness of oral hygiene coupled with awareness of organic ingredients. Demand for organic ingredients is growing. Companies are capturing market gaps with the introduction of natural products. Natural toothpaste, Dental floss, and mouthwash are some organic products estimated to gain traction in market share in coming years. Consumers seeking products containing clean ingredients. As a result, there is a visible inclination towards organic products. Bamboo toothbrushes are seen as a biodegradable alternative to plastic. People are demanding natural ingredients and avoiding chemicals. Oral care market players are investing in sustainable innovation in their products. Analyzing ecological impact can help companies here to develop eco-friendly oral care products.
Smart Oral Care- Smart Tooth Brush to Gain Lucrative Response
Artificial Intelligence is a surging trend in the field of dentistry. Due to the benefits of accurate diagnosis AI has been adopted by many dentists. AI outperforms traditional methods with efficiency and accuracy. This current trend in dentistry reduced time and increased precision. Electric toothbrush has become popular. These brushes provide feedback on brushing to help consumers improve their oral health.
Personalized Dental Care- To Remain a Brand Differentiator
Companies are serving the demands of customers after learning their pain points. Market participants catering to customer demands by offering relevant products continue to grow in the industry. Products such as toothpaste for sensitive teeth, mouthwash that treats cavities, floss for tight teeth, and toothpaste for whitening teeth. Transparent braces are developed to address the aesthetic demand from customers. Moreover, these braces are more convenient to use than conventional wired braces.
Unaffordability of Advanced Oral Care to Restrain Market Growth
These rising trends are not only addressing consumer needs but also offering convenient ways to oral care. However, rising innovative offerings coupled with some challenges. Personal income is the major factor influencing consumer choices of oral care products. Financial stress can further become daunting for patients who have no dental insurance. Most companies are willing to address cost concerns by extending coverage under existing plans. Relatively higher prices of oral care products are anticipated to pose a challenge for this market. Key oral care market participants face pricing pressure which is estimated to create a restrain for the overall market.
Emerging Opportunities in the Oral Care Market
Expanding Cosmetic Dentistry Demands High-Quality Dental Implants
Cosmetic dentistry has gained traction of momentum owing to increased oral health concerns. Surgical processes in the repair and alteration of teeth have seen a rise recently. High-quality dental implants are a prerequisite for dental surgeries. Single tooth implants and dental bridges, Crowns, Dentures, and Abutments are some dental implants demanded more by dentists. The dental bridge segment is gaining more preferences in customized teeth formation.
The market for dental implants was valued at USD 4824.96 million in 2021. It is further expected to surpass the value of USD 8075.98 million by the end of 2028. Dental implants are transforming oral health with precision. These artificial tooth roots are crafters of a confident smile. Medicinal precision is restoring smiles and confidence on many faces. The gap between the functions and aesthetics of teeth is bridged by dental implants.
In the case of elderlies, these dental implants are more commonly used. However, they are gaining pace in younger populations owing to the urge for natural-looking smiles. Beyond aesthetic appeal, practicability and accessibility are other two factors favoring the expansion of cosmetic dentistry.
Dental implants are examined as per international consensus standards. Companies in dental implants manufacturing, have shown and validated their implants from the FDA. This applies to companies based in the US.
3D Printing- A New Horizon for Oral Care Market Players
Digital technologies have revolutionized oral healthcare. Digital radiography is replacing conventional x-rays. This technology reduces radiation exposure and enhances diagnosis further. The introduction of 3-D images in the dental sector has enabled dentists to capture accurate representations of oral structures. 3D printing has taken dentistry to the next level. It has enabled the fabrication of customized dental practices and dental implants. Over the past 10 years, 3D technology has become more attainable by dentists. It assists in providing cost-effective, time-efficient, and accurate oral care.
With clinicians realizing the potential of 3D printing in medical devices, more changes are awaited in the future. Shift from long-standing subtractive manufacturing to 3D printing is estimated to bring a swift uptake of technical dentistry in the coming years.
Dental Practice Management Software To streamline Dentistry Workflow
Sophisticated digital perspectives by oral care companies have changed the way dentistry used to manage their work. Dental practice management software has been introduced to streamline workflow and increase oral care fraction by reducing overall cost. This technological marvel has offered relief to dentists as well as dental auxiliary staff from laborious tasks. Digitalization of oral care services has widened the scope. These ignite participation and offer personalized care to patients.
The cloud-based dental practice software segment is expected to bring more revenue streams for companies. These systems are easy to manage. It helps with real-time patient information. The dental practice software helps practitioners manage their staff, schedule their shifts, and arrange appointments. Cloud-based models make it flawless.
Scheduling and appointment software are extremely essential in managing communication. This segment is expected to grow at a faster rate in the coming years. Patient communication software is preferred frequently due to its flexibility and convenience for practitioners and patients. These portals are being improved to integrate features like improved images and sharing patients’ files.
Oral Care Market- Regional Insights
North America is the lucrative marketplace for oral care brands due to its dominating share. The growing market share of this region is primarily attributed to rising oral healthcare awareness. Dental healthcare spending by Americans accounts for more than a quarter of all out-of-pocket expenses. Increased dental insurance and growing inter professional care have helped to improve oral health access.
Oral care could be a tipping point for Americans in the next 20 years due to the mounting significance of oral care in overall well-being. The U.S. healthcare sector undergoing substantial changes in terms of workforce, finances, and business. Several initiatives have been launched to improve patient safety, healthcare delivery, and better integrated oral care.
Asia Pacific’s oral care market is dominated by countries such as China, Japan, India, and South Korea. This regional market is expected to grow with a lucrative CAGR. An aging population and the growing prevalence of oral conditions are drivers of demand. Dental caries is one of the most prevalent oral conditions among children in China. The rising penetration of oral diseases among the population has opened the way for oral care companies in Chinese markets.
Future Outlook
The evolutionary landscape of the global Oral care market has exciting opportunities for companies. There have been more changes in the last decades than ever before in terms of technology and consumer habits. Advanced technologies enable market participants more control over their processes. The future for oral care companies looks promising. However, it depends on the capacity of companies to expand their production and distribution. Collective actions are anticipated from companies in the coming years to create a substantially aware consumer base. Integration of E-commerce channels is further estimated to rise. We expect more AI and ML convergence in the field of dentistry in the future. Continuously changing lifestyles and improved diagnosis technologies are estimated to bring an upward trajectory in the oral care market.
