ACTIVE NETWORK, CVENT, AND EVENTBRITE- PROMINENT MARKET PARTICIPANTS IN NORTH AMERICA EVENT MANAGEMENT SOFTWARE MARKET
The adoption of event management is driven by the successful uses cases of AI, which resulted in increased operational efficiency, better sales revenue, and improved customer experiences. The nature of business is becoming very competitive, and to compete efficiently, enterprises nowadays relying on useful information and business analytics. Traditionally, business analytical tools were used to project sales from the data about events that were a week or month old. With the advent of artificial intelligence technology, which learns in real-time and provides recommendations based on patterns, businesses have a tremendous opportunity to apply AI in various processes to better understand the business environment and customers.
With the growing competition in the global event management software market, marketers are continually struggling to bind data for getting various actionable insights. To utilize data and business insights, the event management software needs to be integrated with organizations’ multiple systems, including marketing automation software, collaboration platforms, Customer Relationship Management (CRM), payment gateways, and accounting software. It enables organizations to align the entire life cycle of their events with their business goals, thus, facilitating Chief Marketing Officers (CMOs) with critical business insights from the data gathered through various business events. Moreover, it also helps organizations to capture and analyze attendees’ behavior, which helps them make effective business decisions. Some of the key players influencing the market are Active Network, Bizzabo, Ungerboeck Software International, Aventri, Cvent, Arlo, Attendify, Pty Ltd., Dean Evans and Associates, Inc., Zerista, Inc, Eventbrite, LLC, and Xing Events among others. The market players are following various organic and inorganic marketing strategies for gaining a competitive edge, such as, in November 2019, Cvent partnered with Opus Agency for developing the industry’s most comprehensive event technology paired with implementation and design services. This partnership is likely to provide Cvent customers access to the depth and breadth of the services offered by Opus, including integration and customization, project delivery, etc.
Some of the key players operating in the global event management software market include Active Network, Arlo Technologies, KitApps, Inc. /Attendify, Aventri, Inc., Bizzabo Inc., Cvent Inc., Dean Evans and Associates, Inc., Eventbrite, LLC, Grenadine Technologies Inc., and Zerista, Inc. among others. Several other players are also operating in the field, and are contributing substantial revenue generation in the market.
The above listing of key players is based on multiple factors such as overall revenue, solutions and services portfolio, new solution launches, market initiatives, investment in technology upgradation, mergers & acquisitions and other joint activities. Companies have taken several market initiatives to expand their footprint across the world and to fulfill the growing demand of the market.
The players present in the global event management software market mainly concentrate towards the contracts, partnerships, collaboration, acquisition, and product developments. Few of the important market initiatives from the industry are mentioned below:
|
Year |
News |
Region |
|
2017 |
Active Network unveiled a new suite of timing technologies, ACTIVE Network | IPICO. The new technology is capable to be integrated with company’s event management software via ACTIVE Timing platform. |
North America |
|
2019 |
Attendify partnered with American Express GBT’s division, American Express Meetings & Events to enhance attendee engagement. |
North America |
|
2019 |
Aventri teamed up with Plannernet, a Meeting & Event Supplier Network worldwide. The partnership with enable the company’s clients to access a network of 1,500 specialists across 70 countries. |
North America |
