INCREASING ACCEPTANCE OF INCONTINENCE PRODUCTS TO BOOST ITS DEMAND IN THE GLOBAL MARKET
Adult incontinence is quite common nowadays, and it can affect millions of people globally. Several people that are affected use numerous methods, which include exercises, hydrating themselves, and the use of adult diapers. Adult diapers are widely used products by both women as well as men that are prone to incontinence problems because of numerous health issues. These medical problems can comprise dementia, mobility impairment, diarrhea, and other issues. Owing to its tremendous absorbent layers that have a huge retaining capacity for long use, adult diapers are ideal for overnight protection. There are various types of styles of adult diapers available in the market, based on the hip, waist, and leg cuff sizes, which help achieve a fair degree of a custom fit.
The increasing occurrence of incontinence and the growing elderly population are significant contributors to the adult diapers industry. Consumers are less hesitant about discussing health issues such as hypertonicity of bladder and incontinence. The gradually decreasing stigma and taboo associated with discussing incontinence and using incontinence products has led to wider acceptance of adult diaper products. To increase the acceptance of adult diapers a number of manufacturers are engaging customers through consumer education programs and promotional campaigns in a bid to dignify the use of adult diapers. Manufacturers have particularly been interested in developing incontinence products for women, who are more likely to suffer from bladder weakness owing to child birth. The rising acceptance of adult diapers among the female population is attributed to the marketing of adult diapers as feminine and discreet. In order to captivate the attention of buyers a number of shopping malls are placing adult diapers in personal care aisle with products such as menstrual pads, perfumes, and deodorants. As adult diapers are finding ever more acceptance in individuals suffering from disabilities, incontinence, and prostate disorders the adult diaper manufacturers are likely to find lucrative business opportunities in the forecast period. The high acceptance of adult diapers among the burgeoning educated class that places greater importance on personal care hygiene products has led to significant uptake of adult diapers and subsequently driven the market.
The major players operating in the global adult diapers market include Domtar Corporation, Drylock Technologies, Kimberly-clark Corporation, Essity, Ontex, Principle Business Enterprises, First Quality Enterprises, Inc., Abena, Chiaus, Health Care Products, Inc. and Ever Green. among others. These key players in the market are focused on new and improved product offerings so that it could meet out the demand for specific end-use industries in the market, which is further expected to boost this market. For Instance, in 2019, PBE announced the expansion of its incontinence product line by launching bariatric absorbent products (3XL+), and Tranquility AIR-Plus Bariatric Briefs.
