In 2020, with the COVID-19 outbreak scenario, the national lockdown of each country increased the digital technologies market span. Many people are now using one or more digital platforms for several reasons, such as WFH, online transactions via their banks’ digital apps, or mobile/digital money wallets, which lead to rising advertising frauds. It had also led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud in 2020 reached a total of US$ 35 billion, while a Campaign Asia report published in December 2020 found that ad fraud is stealing 20% of the world’s online ad spending.
Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); Perform[cb], LLC; – Prominent Market Participants in Ad fraud detection tools Market
Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms.
The ad fraud detection tools market is segmented on the basis of type, end user, and geography. Based on type, the ad fraud detection tools market is bifurcated into website and mobile. In 2021, the mobile segment led the Ad fraud detection tools market and accounted for a larger market share. Based on end user, the Ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the Ad fraud detection tools market and accounted for the largest market share. Geographically, the ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global Ad fraud detection tools market.
The top five companies in the Ad fraud detection tools market Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); and Perform[cb], LLC. The above listing of key players is derived by considering multiple factors such as overall revenue, current ad fraud detection tools portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. A few of the important Ad fraud detection tools market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2020 | TrafficGuard Pty Ltd had launched a new, faster portal giving users unprecedented transparency into the entire advertising journey. This brings modified features as well, including better human engagement, more sophisticated protection, and better performance, providing overall transparency. | APAC |
| 2021 | Perform[cb]’s new mobile app for publishers and partners (PerformLEAP Partners), has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, and offers new opportunities & messaging, all presented in a fast, easy-to-use form factor. | North America |
