Continental AG; Hitachi, Ltd.; NXP Semiconductors N.V.; DENSO Corporation; Harman International (Samsung Group), are some of the key market players operating in the global advanced driver assistance systems (ADAS) market. The listing of key players is derived by considering multiple factors such as overall revenue, current automotive smart key portfolio, geographical reach, new product launches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the advanced driver assistance systems (ADAS) market which were analyzed during the course of this market research study, such as, Aptiv PLC., Cypress Semiconductor Corporation; Robert Bosch GmbH; ZF Friedrichshafen AG; and First Sensor AG among others.
Continental AG; Hitachi, Ltd.; NXP Semiconductors N.V.; DENSO Corporation; Harman International (Samsung Group); – PROMINENT MARKET PARTICIPANTS IN ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET
Based on sensor type, the advanced driver assistance systems (ADAS) market is segmented into image sensors, LiDAR, radar sensors, ultrasonic sensors, and infrared sensors. The advanced driver assistance systems (ADAS) market analysis based on technology type, is segmented into adaptive cruise control, blind spot detection, electronic brake assist, drowsiness-monitoring system, lane departure warning, head-up display, night vision system, park assist, e-call telematics, tire pressure monitoring system, and others. Based on vehicle type, the advanced driver assistance systems (ADAS) market is segmented into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). Based on geography, the global advanced driver assistance systems (ADAS) market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).
The ADAS market will benefit from increased awareness of car safety ratings and lower component prices owing to the widespread use of cameras and radars. Major automakers are using ADAS systems to attain greater safety ratings and attract more customers. Navigational alerts, such as automated lighting, adaptive cruise control, and pedestrian accident avoidance mitigation (PCAM), notify drivers of possible threats such as cars in blind areas and lane departures. As a result, top automakers either standardize safety systems across models or offer them as options. The demand for components such as cameras, radar sensors, ultrasonic sensors, and LiDAR will increase due to the rising penetration of advanced driver assistance systems during the forecasted period.
Most of the market initiatives were observed in Europe, which has a high potential for advanced driver assistance systems (ADAS) providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2022 | Aptiv PLC , a global technology company focused on making mobility safer, greener, and more connected solutions enabling a more sustainable future of mobility. | Europe |
| 2022 | For the production of radar sensors new plant is being built in New Braunfels, Texas. Total investment amounts to about €100 million. As Continental is a major player in ADAS market expanding globally would cater overall demand. | Europe |
