Rising dependence on advanced technology by organizations to protect assets is among the factors to positively impact the use of data security across North America. Also, increasing spending on cyber security solutions by industries are encouraging companies to invest heavily on data security. With continuous technological advancements such as machine learning and big data, the use of various cyber security solutions is gaining high momentum within BFSI, retail, healthcare, IT & telecom companies in the region. According to Radware, over one in four security managers witnessed attacks against their organization. This aspect contribute toward the rising adoption of cyber security solutions.
BROADCOM, MCAFEE, VERACODE, VMWARE, AND TREND MICRO – PROMINENT MARKET PARTICIPANTS IN APPLICATION CONTROL MARKET
Retail, technology, banking, and healthcare are emerging industries prevailing in the US. The banking industry in the US and Canada witnesses several technological advancements that improve customer experience in banking. The integration of IoT in banking application has made smart banking possible, thereby contributing to the booming BFSI industry. As per Cyberstates 2018, the technology industry is a colossal component of the US economy. The integration of several disruptive technologies, such as IoT, AI, and machine learning, accentuates the performance of various industries. The adoption of application control reduces the risk and associated threats of business activities in the industries.
Presently, the global application control market includes a significant number of market players with regional focus and diverse business offerings. Broadcom Corporation; Cambium Networks; Carbon Black, Inc.; Check Point Software Technologies Ltd; Cyberark Software Ltd; Ivanti; Mcafee LLC, Trend Micro Incorporated; Veracode; and Watchguard Technologies, Inc. are among the various notable market players operating in the market. Furthermore, the market players operating in the market provide a wide range of customized, flexible, and robust application control solutions for different end-user industries. Few of the important market initiatives and contracts developments from the market are mentioned below:
| Year | News | Country |
| 2020 | Check Point Software Technologies announced the expansion of the company’s on-going share repurchase program by an additional US$2 billion. Under this extended repurchase program, the company will continue to repurchase up to US$325 million each quarter. | North America |
| 2020 | WatchGuard Technologies announced the opening of a new office in Noida, India. It will represent the company’s latest investment into its aggressive R&D and IT Development initiatives and will focus on designing and building key features within the WatchGuard Cloud platform. | North America |
| 2020 | DriveLock expanded its operations in Australia and New Zealand and appointed David Weinstein as the Channel Sales Manager for the region. | APAC |
