The increased use of aroma ingredients in the cosmetics and personal care industries is a significant factor driving the global aroma ingredients market. Aroma ingredients are commonly used in creams, lotions, shampoos, hair oils, deodorants, and fragrances. Apart from this, aroma ingredients are used in soaps, detergents, and homecare products. Due to increased consumer demand for personal care and cosmetics items, the market for aroma ingredients is expanding. Moreover, rising disposable income, increased awareness of personal care and hygiene, and the development of innovative products in application industries to meet changing customer preferences are driving the growth of the aroma ingredient market.
INCREASING USAGE IN THE FLAVOR AND FRAGRANCE INDUSTRY
With an increased understanding of the detrimental consequences of synthetic chemicals, customers’ preferences have switched towards natural and bio-based products. One primary factor influencing market expansion is the increased desire for natural components. Natural fragrances are safer than artificial fragrances since they have a smoother and milder flavor. Changing consumer preferences have prompted food and beverage firms to utilize aromas that provide a distinctive customer experience and distinguish their products from others.
Some of the major key players operating in the global aroma ingredient market include Takasago International Corporation, BASF SE, Firmenich S.A., Givaudan S.A., International Flavors & Fragrances Inc., Robertet Group, Symrise, Mane, Zhejiang NHU Co., Ltd., and Phoenix Aromas & Essential Oils, LLC. The major players in the aroma ingredient market are focusing on strategies such as research and development and new product development to increase the geographical presence and consumer base globally.
