Athleisure clothing is a type of clothing that can be used for both athletics and casual wear. Increased interest in sports and outdoor recreational activities is expected to drive demand for athleisure. One of the key factors driving this trend is an increase in consumer fitness and health consciousness, which is driving demand for comfortable and trendy clothing. The popularity of athleisure is expected to have a significant impact on ongoing fashion trends in the next years. Yoga pants, jogging pants, shorts, sweatpants, sweatshirts, shoes, and other similar items are examples of athleisure clothing. Athleisure is the meeting point of fashion and activewear. Activewear looks to be dominating as athleisure gets traction. Millennials are drawn to the use of recycled polyester in the production of green apparel, as well as the usage of bio-based fabrics.
INCREASING AWARENESS ABOUT HEALTH AND FITNESS IS EXPECTED TO INFLUENCE ATHLEISURE MARKET GLOBALLY
Many brands and corporations have combined contemporary workwear with athleisure and have made these goods available at a reasonable price. Several corporations are also working on encouraging a healthy lifestyle among customers in order to build a network of active enthusiasts and thereby increase sales of mass-marketed items. Consumers aged between 16-30 are the most active athleisure users as the awareness about health and fitness increases.
Some of the major key players operating in the global aroma ingredient market include Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC. The major players in the athleisure market are focusing on strategies such as research & development and new product development to increase their geographical presence and consumer base globally.
