Continental AG, Denso Corporation, Hitachi, Ltd., Robert Bosch GmbH, and ZF Friedrichshafen AG are some of the key market players operating in the global automotive ECU market. The listing of key players is derived by considering multiple factors such as overall revenue, current automotive ECU portfolio, geographical reach, new product launches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the automotive ECU market which were analyzed during the course of this market research study, such as, Aptiv PLC, Veoneer Inc, Mitsubishi Electric Corporation, TRANSTRON Inc., Pektron, and among others.
Continental AG, Denso Corporation, Hitachi, Ltd., Robert Bosch GmbH, and ZF Friedrichshafen AG – PROMINENT MARKET PARTICIPANTS IN AUTOMOTIVE ECU MARKET
The global automotive ECU market is briefly further segmented into application, propulsion type, ECU capacity, vehicle type, and geography. Based on application, the global market is divided into ADAS and safety system, body control and comfort system, infotainment and communication system, and powertrain system. By propulsion type, the global market is broadly classified into Electric, Hybrid , and ICE. On the basis of ECU capacity, the market is segmented into 32-bit ECU and 64-bit ECU. Whereas, based on vehicle type the market is segmented into heavy duty, medium duty, and light duty.
Rapid technological advancements in automotive transmission systems by manufacture are anticipated to boost the growth of the market. Furthermore, due to the shift in demand for fuel-efficient products with higher performance, the market is expected to be driven by the increasing usage of automotive ECU. Many automakers are now offering intelligent automotive ECU, which allows drivers to enhance their driving experience. Owing to the rapid increase in demand for automatic cars, particularly in emerging nations such as China, India, Brazil, and Russia, the global automotive ECU market is predicted to grow significantly. The surge in per capita disposable incomes and consumer spending is responsible for this massive demand of premium cars. Furthermore, the market expansion is accelerated by technical developments and increased R&D activity.
Most of the market initiatives were observed in North America, APAC and Europe regions, which has a high potential for automotive ECU providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2021 | Continental AG formed a Joint Venture with Horizon Robotics, to be located in Shanghai, China. The JW is expected to leverage from Continental’s expertise in Advanced Driver Assistance Systems and Automated Driving and Horizon Robotics focus on Artificial Intelligence processors and algorithms for intelligent driving. | Global |
| 2020 | DENSO Corporation unveiled a new Electric Power Steering Motor Control Unit (EPS-MCU), delivering improved handling and safety to vehicles, which features in TOYOTA NEW HARRIER, and expected to feature in cars of various automakers. The newly developed EPS-MUC, called “DDA2 (DENSO Dual Assist 2nd Generation),” uses two drive circuits and motor windings and integrates multiple components and simplifies the structure, thereby reducing 10% size and additional cost compared to DDA1. | Global |
