Garmin Ltd., NXP Semiconductors, INFINEON TECHNOLOGIES AG, Denso Corporation, and Mitsubishi Electric Corporation, are some of the key market players operating in the global automotive embedded system market. The listing of key players is derived by considering multiple factors such as overall revenue, current automotive smart key portfolio, geographical reach, new product lauAutomotive Embedded System Market nches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the automotive smart key market which were analyzed during the course of this market research study, such as, Robert Bosch GmbH, Continental AG, Panasonic Corporation, Harman International, and System Controls Technology Solutions Pvt. Ltd. among others.
Garmin Ltd., NXP Semiconductors, INFINEON TECHNOLOGIES AG, Denso Corporation, and Mitsubishi Electric Corporation; – PROMINENT MARKET PARTICIPANTS IN AUTOMOTIVE EMBEDDED SYSTEM MARKET
The automotive embedded system market is segmented based on component, type, and application. On the basis of type, the automotive embedded system market is segmented into hardware, and software. Based on component, the automotive embedded systems market can be categorized into memory devices, microcontrollers, sensor and drivers. Based on application, the automotive embedded systems market can be bifurcated into powertrain & chassis control, body electronics, multimedia and integrated systems/services. In terms of geography, the automotive embedded system market is primarily segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and South America.
North America is known for the highest rate of adoption of advanced technologies due to favorable government policies to boost innovation and strengthen infrastructure capabilities. As a result, any factor affecting performance of industries in the region hinders its economic growth. Currently, the US is the world’s worst-affected country due to the COVID-19 outbreak, which has led governments to impose several limitations on industrial, commercial, and public activities in the country, to control the spread of infection. Due to this the automobile industry is in a deep cyclical and secular crisis. However, customers have returned to dealership floors as pandemic-related restrictions have relaxed in certain places. For the time being, several platforms, both real and virtual, exist alongside one another, complementing and competing with one another. Tesla, along with other early adopters like Porsche, Volkswagen, and Volvo, is at the forefront of selling outside of a dealer showroom. Despite the COVID-19 breakdown, the North American automotive sector is catching up, which is a favourable indicator for automotive embedded system makers and will result in a market overhaul.
Most of the market initiatives were observed in North America, Europe & Asia-Pacific region, which has a high potential for automotive embedded system providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2021 | Garmin International, Inc., a subsidiary of Garmin Ltd., has introduced an all-new 2021 voice-controlled dash cam series with automated video storage and Live View monitoring options1 to assist drivers in capturing the moment when events occur. | North America, Europe, Asia-Pacific |
| 2018 | Garmin International, Inc., a division of Garmin Ltd., launched the Garmin Speak Plus with Amazon Alexa, which adds a built-in dash camera to the company’s groundbreaking Garmin Speak. The in-car gadget is equipped with Amazon’s cloud-based Alexa speech service, allowing customers hands-free access to music, news briefings, sports scores, exclusive Garmin GPS navigation, and much more. | North America, Europe, Asia-Pacific |
