TEXAS INSTRUMENTS INCORPORATED, INTEL CORPORATION, QUALCOMM INCORPORATED, NVIDIA CORPORATION AND INFINEON TECHNOLOGIES AG – PROMINENT MARKET PARTICIPANTS IN AUTOMOTIVE INFOTAINMENT SOC MARKET
The automotive infotainment SoC is an integrated chip designed for information, phone, and entertainment services in passenger cars and commercial vehicles. It is a complete electronic substrate system containing analog, digital, mixed signals, and radio frequency functions. Automotive infotainment SoC consumes lesser space and area than multi-chip designs. SoC is extensively used in embedded systems and the Internet of Things for automotive computing. The industry operates in a competitive marketplace as leading companies in this market continue to broaden their addressable market by expanding their current product portfolio, diversifying their client base, and developing new applications and markets. New developments and mergers and acquisitions are the two noteworthy market trends seen in the past few years. Companies in the value chain are acquiring and entering into partnerships with other players in the market to maintain their market position and provide efficient solutions to their customers. Major market players of the automotive infotainment SoC market are based in the US and other European countries such as Germany.
The automobile industry in developed and developing economies is undergoing a digital makeover. Many industrial players in the automotive industry are investing considerable resources in the R&D of vehicle automation so as to meet the changing demands and enhance the driving experience of customers. Next-generation automobiles such as audiovisual sensing, speech recognition, image compatibilities, advanced driver assistance, GPS and radar capabilities, next-level security and safety, and IC-integrated LED front lighting. Automotive infotainment SoC plays a key role in vehicle automation as it is used in automobiles to incorporate various advanced features in vehicles. Therefore, various automakers are adopting automotive infotainment SoC to provide optimal driving experience to their customers, and thereby, encouraging the demand for automotive infotainment SoC. During the forecast period, the automotive industry is expected to drive the demand for automotive infotainment SoC worldwide.
The technology advancements have thus facilitated mass production and custom manufacturing of suppliers. Automotive infotainment SoC also provides customers with enhanced productivity and improved quality in manufacturing process that helps in increasing profits. The players present in the automotive infotainment SoC market mainly concentrate towards the contracts, partnerships, collaboration, acquisition, product developments. Activities for the deployment of new technological solutions across the world is permitting these companies to maintain their brand name globally. Few of the important market initiatives, product launches and acquisitions from the industry are mentioned below:
| Year | News | Country |
| 2019 | Qualcomm Inc expanded its lineup of car computing chips and has broken them into tiers of different prices, much alike to its chips for smartphones that power relatively budget-friendly handsets as well as premium models. The company offers the chips for so-called infotainment systems as well as dashboard displays, but is also trying to fight its way into the market for self-driving car systems as they emerge. | North America |
| 2018 | STMicroelectronics introduced new stellar automotive microcontroller (MCU) family which is expected to drive safer, smarter automotive electronics and advanced domain controllers. | Europe |
| 2018 | Infineon Technologies has acquired Cypress Semiconductor for $10 billion, the latest in a series of acquisitions of connectivity chip suppliers in the last few months. Most of Cypress’ automotive business is generated from infotainment microcontroller and connectivity solutions which would add on to its strength. | Europe |
