INCREASED PENETRATION OF RETAIL CHAINS
Growth in retail chains and outlets is adding to the product awareness among consumers across the globe. Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range of RTE food products, breakfast cereals manufactured by leading companies in Asia Pacific such as ITC, Kitchens of India, Kohinoor, Rajbhog Foods Inc., among others.
The retail chain sector is highly competitive in the developed economies and on the other hand developing economies of Asia-Pacific, Middle East and Africa have been witnessing significant growth. The expanding supermarkets and hypermarkets are also commanding the demand for breakfast cereals. As, many consumers believe that significant price differences for identical goods across countries are the result of retailer’s actions and their different strengths in different locations.
The retailers have power to change the wastage of food products. Furthermore, collective effort of financial houses and banks with retailers are enabling consumers to go for durable products with easy credits.
Some of the major key players operating in the global breakfast cereals market includes The Kellogg Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature’s Path Foods; The Quaker Oats Company; Carman’s Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd. The major players in the breakfast cereals market are focusing on strategies such as research and development and new product development to increase the geographical presence and consumer base globally.
