Over the years, the mounting scope for counterfeit and product forging has steered the demand for the authentication and brand protection solutions. Anti-counterfeiting, brand protection, and authentication demand is increasing, driven by the threats of increasingly sophisticated fake techniques. There is an increasing need for multiple solutions to achieve adequate levels of safety. Further, the increasing omnichannel retailing is providing an advantage to the overall authentication and brand protection market. It offers various benefits such as efficient product allocation, increased inventory management, as well as real-time inventory visibility. The authentication and brand protection market is experiencing significant growth owing to escalating industrialization across the world, especially in Asia-Pacific. Steady economic growth and favorable government policies are attracting companies to set up manufacturing facilities in Asian countries. The global authentication and brand protection market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Currently, North America leads the global market, followed by Europe and Asia Pacific.
AlpVision SA; Applied DNA Sciences, Inc.; Authentic Vision; Avery Dennison Corporation; and
Giesecke + Devrient GmbH – PROMINENT MARKET PARTICIPANTS IN AUTHENTICATION AND BRAND PROTECTION MARKET
AlpVision SA; Applied DNA Sciences, Inc.; and Giesecke + Devrient GmbH are some of the key market players operating in the global authentication and brand protection market. The listing of key players is derived by considering multiple factors such as overall revenue, current authentication and brand protection product portfolio, geographical reach, new product launches, market initiatives, investment in technology upgradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the authentication and brand protection ecosystems which were studies analyzed during the course of this market research study, such as, Authentic Vision, Eastman Kodak Company, De La Rue PLC, Authentix, Inc., Avery Dennison Corporation, Centro Grafico dg S.p.A., 3M, and Arjo Solutions among others.
Most of the market initiatives were observed in Europe region, which have a high potential of market-related products, solutions, and services. Few of the important market initiatives from the industry are mentioned below:
| Year | News | Region |
| 2021 | Authentic Vision is looking to get into partnership with ATQ Germany E.K. (AutoTeile mit Qualität Germany) to execute their authentication solution throughout ATQ Germany’s lines of OEM automotive parts. This partnership has expanded reach of Authentic Vision in automotive sector and has also offered ATQ Germany E.K. with Authentic Vision’s industry-leading authentication solution. | Europe |
| 2020 | Avery Dennison unveiled about its investment plan in new factory at Brazil which is expected to be involved in manufacturing a range of Radio Frequency Identification (RFID) inlay designs. Further, this investment also represents an important step for industry 4.0 growth throughout South America, with technology’s ability to increase inventory accuracy, increase visibility, and improve supply chain agility across all channels, besides allowing greater customer interaction and engagement. | North America |
| 2020 | Avery Dennison Corporation acquired Smartrac’s Transponder business for the purchase price of €225 million. Smartrac is a leading innovator in the development and manufacture of RFID inlays, which in turn supports Avery Dennison Corporation to strength its capabilities for RFID technology. | North America |
