The camera tracking software market was valued at US$ 286.8 million in 2020 and is projected to reach US$ 734.1 million by 2028; it is expected to grow at a CAGR of 12.86% from 2021 to 2028. Huge demand for effective camera tracking software for real-time animation, and the growing popularity of science fiction (sci-fi) and animation movies as well as show are the major factor driving the growth of the camera tracking market. The media and entertainment sector in Asia Pacific, Europe, North America, Middle East & Africa, and South America are spending significant amounts on the procurement of the most advanced and highly capable camera tracking software. These software products are used for stabilizing 360-degree shots and adding 3D animation in scenes shot in the real world, with regular film cameras.
Camera Tracking Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Component (Software and Services); Tracking Type (Still Tracking and Sequence Tracking)
The camera tracking market is segmented on the bases of component, tracking type, and geography. Based on component, the market is segmented into software and services. Based on tracking type, the camera tracking market is categorized as still tracking and sequence tracking. Additionally, on the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).
Adobe Inc.: Andersson Technologies LLC; Science-D-Visions; BORIS FX, INC.; and Autodesk Inc. are among the key players operating in the global camera tracking market. The key market players are focused on product development and innovations. For instance, 3DEqualizer4 offered by 3DEqualizer is a prominent 3D tracking solution used to add real time animation effect. The company released the 6th version of 3DEqualizer4 that was available as a SaaS model. Also, the software was available for all, including the end users ranging from hobbyists/students/beginners to the largest possible VFX companies. 3DEqualizer has been focusing on investing in partnering with distributors across the world to strengthen and expand its business.
Further, the major stakeholders in the camera tracking market ecosystem comprise services and solution provider, cloud architecture provider and end-user. First in the ecosystem comes the solution and services provider. These software and solution provider operating in the market take the advantage of cloud architecture framework to provider SaaS based solution to the end-user. These solution providers have been investing in research and development to develop the most efficient camera tracking software that helps production and VFX companies to build the most rea time character sketches. These solution providers also offer enhanced services in terms of professional services like training, integration and installation services. Nest in the ecosystem is the cloud computing providers. The cloud architecture is offered by various cloud computing services provider including Amazon Web Services (AWS), Microsoft among others to offer best in class solution and services to the end-user. End-user in the ecosystem are majorly film production houses, VFX companies or independent artists who require such software to enhance the overall cinematic experience and bring lives to the character sketches that has been developed
In the first half of 2020, the COVID-19 pandemic hindered the global camera tracking market due to the temporary suspension of film and TV show production across the world, to combat the spread of the virus and comply with the social distancing norms imposed by local and federal governments. Moreover, the restriction on film shoots led to lower demand for various equipment and software solutions required for filmmaking. However, as the film production resumed on sets from the Q3 2020 (in some parts of the world), which triggered a gradual recovery of the demand for camera tracking software.
