CBD gummies are infused with cannabidiol and has less than 0.3 percent tetrahydrocannabinol (THC). Cannabidiol or CBD is a medicinal compound extracted from hemp plants that are antagonistic in behavior. Therefore, these gummies have pharmaceutical applications for relieving stress, pain, anxiety, depression, insomnia, inflammation, and many more. CBD gummies are also used for the treatment of epilepsy. These gummies come in a variety of forms, tastes, colors, and cannabidiol concentrations.
High Influence of Social Media and Celebrities on People to Boost Market Growth
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically owing to the rising penetration of the internet and smartphones. People are largely influenced by social media influencers and celebrities and try to follow them. Brands are getting benefitted due to the growing influence of social media and celebrities on people. CBD products are heavily promoted by celebrities on social media platforms. Some of the influential personalities such as Seth Rogan, Snoop Dogg, Olivia Wilde, Jay Z, Danny DeVito, Wiz Khalifa, and Willie Nelson are promoting the use of CBD. Most celebrities have chosen to either launch their own brand or invest in a cannabis-based business. Willie Nelson, for example, has his own cannabis company, Willie’s Reserve. Pre-rolled joints, dried flowers, edibles, and oil concentrates are among the few items he sells on his website. Celebrities and businesswomen such as Kim Kardashian and Martha Stewart use CBD gummies to improve their sleep. Kim stated that she regularly uses CBD gummies to help her to get proper sleep. On the other hand, Martha Stewart also mentioned that she consumes CBD gummies and CBD drops from her own brand. These celebrities have a large number of followers on social media platforms. Thus, the rising promotion of CBD products including CBD gummies by celebrities and a high influence of celebrities on people are expected to drive the CBD gummies market in the future.
A few players operating in the CBD gummies market are Dixie Brands; Aurora Cannabis Inc.; Canopy Growth Corporation; Sunday Scaries.; Diamond CBD; CBD American Shaman; CV Sciences, Inc.; Medix CBD; CBDFx; and Elixinol among others.
