Fresh cut flowers are highly perishable because they maintain only limited life-supporting processes by taking water up through their stems. Fresh cut flowers are used for decorative purposes such as vase arrangements and bouquets at formal events; designs for weddings and funerals; gifts on occasions, in times of illness, and at holidays such as Christmas and Easter; corsages and boutonnieres; and informal displays to beautify homes and public places. They may be used in boutonnieres, corsages, wreaths, formal and informal displays, and similar ornamental articles. With the onset of the demand of the Interior designers and Wedding Planners in contemporary times, the cut flowers’ demand has also increased. Interior Designers and Wedding Planners make use of decorative flowers to enhance the beauty of their work. Therefore, if more and more people hire Wedding Planners and Interior Designers, chances of the demand of cut flowers to increase are high. Beautiful flowers, with respect to the common perception which people possess, are often in more demand. Flowers like Roses, Sun-Flowers, and Carnation are always in high demand in festive times. The Asian countries use flowers for the purpose of decoration. Companies such as Karen roses and multiflora provides cut flowers for the purpose of decoration.
INCREASE IN THE DEMAND OF CUT FLOWERS FOR DECORATIVE PURPOSES – INFLUENCE THE CUT FLOWERS MARKET GLOBALLY
E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, large supermarkets and online specialists) selling flowers through the internet is increasing. The assortment of flowers that can be purchased online is also growing. The internet is the fastest growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency and information exchange standards. It is expected that online sales of cut flowers (both bouquets, mono-bunches and individual flowers) will further increase in the future. Internet sales often involve florists that collectively or individually produce the bouquets and flowers, or specialized bouquet producers. E-commerce will open the door to generate enthusiasm for and sales of flower-related gifts and purchases. It will also give supermarkets valuable information about consumer interest and demand. Targeting the new generation of e-commerce customers, online flower retailers keep their clients engaged with new designs and ideas. The cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits including targeting specific customer segments, wide reach, adaptability, and so on while being fairly inexpensive to use.
