Generators serve as a backup power supply reservoir for data centers during a power outage. A total power outage in a data center may need a system restart, resulting in system downtime, startup challenges, and data loss. Hence, data centers are always backed by a backup power supply provided by generators to avoid such abnormalities and failures. These generators do not require an existing power supply to operate, which is a significant driving element for the market. In addition, prominent manufacturers manufacture generators with customized capacity in response to changing customer demands. Such systems can scale up and down by the power requirements of the data center. This adaptability is likely to increase demand for data center generators, hence boosting the data center generator market growth. Several cloud service providers have increased their output because of the rise in demand for edge data centers worldwide.
ABB, Caterpillar, Cummins Inc., Kohler Co., and MITSUBISHI MOTORS CORPORATION – Prominent Market Participants in Data Center Generator Market
The global data center generator market based on geography the North American region accounted for the highest share in the global data center generator market in 2020 and is also expected to grow at the largest CAGR over the forecast period. The US, Canada, and Mexico are among the prime contributors to the data center generator market in North America. In the region, particularly in the US, most businesses are adopting strategies to increase agility and flexibility, support expansion, and minimize complexity in hybrid cloud migration. Virtual networks that support applications and workloads across the pools of physical infrastructure and into a multi-cloud environment have replaced traditional on-premises physical servers. Today, data exists and is networked across several data centers, the edge, and public and private clouds. All on-premises and cloud locations connect with a data center. Data center colocation providers in the region are making significant investments in constructing additional data center facilities, which is also expected to fuel the growth of the data center generator market in North America during the forecast period.
ABB, Caterpillar, Cummins Inc., Kohler Co., and MITSUBISHI MOTORS CORPORATION are some of the key market players operating in the global data center generator market. The listing of key players is derived by considering multiple factors such as overall revenue, current data center generator product portfolio, geographical reach, new product launches, market initiatives, and investment in technology up-gradation, partnerships, and other market-related activities. In addition to these players, there are several other important players operating in the data center generator ecosystems which were studies analyzed during the course of this market research study, such as Atlas Copco AB, DEUTZ AG, Generac Power Systems, Inc., HITEC Power Protection, and Kirloskar. Most of the market initiatives were observed in North America and Europe regions, which have a high potential for market-related products, solutions, and services. A few of the important market initiatives from the industry are mentioned below:
| Year | Development | Region |
| 2022 | Mitsubishi Heavy Industries (MHI) Group launched a new MGS-R Series of diesel generator sets. Developed to support the growing needs of the digital economy, primarily targeting data centers across Asian and Middle Eastern markets, the new series also serves as a reliable backup power solution for commercial facilities such as shopping malls and office buildings. | APAC |
| 2021 | Datacenter power systems supplier Kohler has launched its range of walk-in Power Optimised Design Solutions (PODS) in response to the increased demand for high-power gensets. They offer the highest performance standards, reliability, robustness, safety, modularity, and competitiveness. Crucially, their size allows for enough internal cooling power to accommodate Kohler’s KD SERIES generators, giving customers the ability to utilize the most powerful generators on the market without compromising installation and maintenance. | Europe |
