Dental veneers (called porcelain veneers or dental porcelain laminates) are custom-made, wafer-thin shells of tooth-colored materials intended to cover the front surface of teeth to improve the appearance. These shells are used in front of the teeth changing their color, shape, size, or length. The treatment for every patient is customized for their unique needs. The bonding of dental veneers is done with resin cement.
Dentsply SIRONA Inc., and Glidewell–are Notable Market Players in Dental Veneers Market
The growth of the market is attributed to increase the number of dental disorders and growing consumer awareness and rising focus on aesthetics drive the market growth. However, high cost of cosmetic dental procedures hampers the market growth.
Market leaders operating in the market have undertaken various organic and inorganic growth strategies. The dental veneers market majorly consists of players like Glidewell; Ultradent Products Inc; Ivoclar Vivadent AG; Align Technology, Inc; Dentaply Sirona, Inc.; Align Technology, Inc.; Colgate-Palmolive Company; and Koninklijke Philips N.V. are the topmost companies in the market.
Several in organic approaches, such as product launches, and expansion in the dental veneers, have resulted in the growth of the market. Likewise, inorganic strategies such as mergers & acquisitions, and collaboration have helped the company to strengthen its revenue, which allows the company to hold a strong position in the market.
Below is the list of the growth strategies done by the players operating in the dental veneers:
| Year | News |
| Dec-2021 | DENTSPLY SIRONA Inc. and 3Shape expanded their partnership to include a secure and seamless integration of Dentsply Sirona’s Connect Case Center with 3Shape’s Dental System software. Dentists who use Primescan or Omnicam intraoral scanners for digital impressions use the Connect Case Center Portal to give dental labs secure access to the data. |
| Sep-2021 | Dentsply Sirona’s launching of truly esthetic, high-strength zirconia CAD/CAM block brings together a high level of esthetics and ease of processing alongside the strength familiar with zirconium oxide in a multilayer graduated zirconium oxide block. |
| Feb-2022 | Glidewell introduces the BruxZir Esthetic Zirconia Milling Blanks, the newest addition of the BruxZir family. This highly aesthetic zirconia formulation is created for dental technicians seeking a versatile restorative option that produces attractive results for every clinical circumstance. It is manufactured in California by Prismatik Dentalcraft, Inc., a wholly owned subsidiary of Glidewell. |
