The global digital banking platform market was valued at US$ 3.17 Bn in 2018 and is expected to reach US$ 8.67 Bn by 2027
The global digital banking platform market is anticipated to exhibit an impressive growth rate during the forecast period of 2019 to 2027. Factors such as growing digital transformation in the banking industry and rising demand for smart mobile devices and digital banking services among consumers are expected to drive the digital banking platform market in the next few years. However, factors such as lack of cloud infrastructure, data localization requirements in various countries, and cybersecurity concerns related to cloud-based banking solutions are anticipated to hinder the market growth in the coming years. In spite of these hindering factors, rising adoption of cloud-based solutions in the banking industry will offer ample opportunities for the players operating in the digital banking platform market.
Digital banking platform acts as a foundation for any digital bank by allowing the bank to use its existing and new processes to create innovative digital products as well as services. These innovative digital solutions play a crucial role in attracting and retaining customers in the highly competitive digital banking platform market. Digital banking platforms help banks in digitizing banking operations, creating digital financial products, and facilitating digital customer communications. Increasing regulations pressure, price war, new competitors, and changing customer behavior are some of the major factors driving the demand for efficient digital banking platforms worldwide. Digital banking platforms allow banks to transform from a brick & mortar institution into a multichannel digital bank.
The global banking industry landscape is becoming highly competitive majorly due to the increasing demand of innovative digital services by customers, changing business models, and emerging new ecosystems due to the entry of new competitors such as fintechs, technology companies, & challenger banks among others. In order to remain competitive in the digital banking platform market, banks are continuously working on improving services to enhance customer experience, reduce costs, and meet legislation requirements.
With changing customer preferences, today’s banks are shifting fast towards digital channels. Various banking services are now commonly available through convenient digital channels. However, in order to deliver exceptional customer experiences and survive in the highly competitive banking industry, banks need to move towards a much broader digital shift. In order to meet the expectations of both digital and non-digital consumers, banks are now adopting omnichannel banking, which helps in maintaining traditional service channels and optimizing them to meet customer needs. To achieve this, traditional banks have started partnering and sharing data with new ecosystems, which include FinTechs, open banking, payment services directive, and SWIFT standards.
The digital banking platform market is at nascent stage and is witnessing high growth year-on-year due to the increasing digital transformation among the BFSI sector coupled with government initiatives across the globe for the adoption of digital payment methods. Also, increasing funding from venture capitalists into start-ups is another major trend influencing the market. Some of the other notable players in the digital banking platform market include Appway AG, Backbase, CREALOGIX Holding AG, Finastra, Fiserv, Inc., Intellect Design Arena Ltd., Kony, Inc., SAP SE, and Worldline SA, among many others.
Few of the significant investments from the industry are mentioned below:
| Year | News | Country |
| 2019 | Alkami Technology, a digital banking platform provider, secured US$ 55.0 Mn of funding, which is planned to be used for expanding operations as well as fuel operations at a Texas-based fintech, Plano. | U.S. |
| 2019 | Penta, a digital banking platform, raised more than €8.0 Mn to accelerate growth. | Berlin |
| 2019 | Rewire, a fintech company in Israel, secured US$ 12.0 Mn for digital banking platform | Israel |
