The market for digitally printed wallpaper is segmented into substrate, printing technology, end-user, and geography. Based on substrate, the market is segmented into nonwoven, vinyl, paper, and others. In 2019, the vinyl segment held the largest share of global digitally printed wallpaper market. Based on printing technology, the digitally printed wallpaper market is divided into inkjet and electrophotography. Electrophotography segment is expected to be the fastest growing segment over the forecast period. On the basis of end-user, the market is segmented as residential and commercial. In 2019, the residential segment held the largest share of global digitally printed wallpaper market. Geographically, the market is segmented into five major regions —North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM). In 2019, APAC held the largest share followed by Europe and North America.
A.S. CRÉATION TAPETEN AG, COLOR X, EFFECTIVE VISUAL MARKETING LIMITED, FLAVOR PAPER, AND MURASPEC – PROMINENT MARKET PARTICIPANTS IN DIGITALLY PRINTED WALLPAPER MARKET
A.S. CRÉATION TAPETEN AG, Color X, Effective Visual Marketing Limited, Flavor Paper, and Muraspec are the top five market players operating in the digitally printed wallpaper market. The listing/positioning of key players is derived by considering multiple parameters such as overall revenue, segment revenue, brand image, current digitally printed wallpaper management solution & service portfolio, R&D expenditure, customer/user base, geographic reach, new product/service launches, market initiatives, mergers & acquisitions, and other market-related activities. John Mark Ltd, McRobb Display Ltd, Megaprint, MX Display Ltd., and Vision Sign and Digital LTD. are few other notable players that were studied during the market study. In addition to these players, multiple other leading global and regional market players, emerging companies, market disruptors and niche market players were studied and analyzed during the course of this study.
The various benefits associated with digitally printed wallpaper and growing adoption for digitally printed wallpaper in diverse sectors are some of the key driving factors for global digitally printed wallpaper market. However, high initial investment may hinder the growth of the market in some applications. Despite some limitations, the rise in demand for digitally printed wallpaper due to increasing construction activities and technological advancement with the digital printing wallpapers are the major factors that are anticipated to drive the future growth of digitally printed wallpaper market.
Most of the market initiatives were observed in Europe region, which has a high potential for digitally printed wallpaper providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2019 | Muraspec launched two brand new sophisticated designs Herringbone and Accord. These are unique textured products made from specialty inks to enhance the luxurious look. | Europe |
| 2018 | Muraspec launched a new antimicrobial coating in “The Care Show” at the national exhibition centre, Birmingham. This, when applied to the wall coverings creates a surface that guarantees bacteria cannot survive. | Europe |
