The online learning sales has boosted significantly due to rising inclination towards digital content for learning and offering training to corporates. In amid of COVID-19 pandemic outbreak, the penetration of e-books, eText, and digital publishing got accelerated at a rapid pace. This factor has created a positive surge in the growth of digital publishing and thus positively impacted the scope of same among corporates, schools, colleges, and universities. There are some upcoming digital publishing features which are further forecasted to influence the growth of digital publishing in next 6-7 years. For instance, documentation & ease of implementation, product performance & UX which are easy and fast to access, demand for original content/UGC content at user retention, content monetization, and e-commerce integration. These features will help in fostering the scope of digital publishing
RedShelf, VitalSource Technologies, Lulu Press, Inc., Kotobee (Vijua), and Impelsys Inc. -Prominent Market Participants in Enterprise Text Publishing Market
Factors such as increase in the adoption e-books across the globe is driven by better internet accessibility & availability of digital content; mobile readiness, rich content library, UX of product, and documentation. Also, integration of advanced and digital technologies in education sector to make entire education process more interactive and engaging. Another factor responsible to contribute towards the growth of the market includes rising conceptualization of self-paced learning and distance learning through digital which is creating a need of e-books and other digital publish content. All factors mentioned above are projected to create lucrative business opportunities for the providers of digital publishing and enterprise text publishing players.
Hurix Digital, Kotobee (Vijua), VitalSource Technologies, Excelsoft Technologies, Impelsys Inc., Issuu, Lulu Press, Inc., Kortext¸ Magic EdTech, and RedShelf are some of the key players that were analyzed during the course of this market study. In addition to these players, multiple other leading global, regional and local market players, emerging companies, market disruptors, and niche market players operating in the market ecosystem were studied and analyzed during the course of this study to get a holistic view of the overall market.
Most of the market initiatives were observed in North America region, which have a high potential of enterprise text publishing providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Date | Development | Region |
| 2021 | Physiological Oncology Rehabilitation Institute (PORi) partners with KITABOO to deliver online courses to medical practitioners. PORi’s mission to expand its mission digitally. The help of a user-friendly interface makes it easy for learners to go through the course material. Further, the learners can collaborate with educators and peers to discuss the techniques they learn to master the skills. The platform enabled PORi to enrich the content with multimedia elements, adding to the interactivity factor and making the learning experience engaging. | APAC |
| 2020 | panOpen and VitalSource have entered a distribution agreement to deliver panOpen OER-based courseware across the network of VitalSource higher education institutions and partners. | North America |
| 2018 | Lulu has entered into a strategic partnership with MementoPix to make the experience of creating and purchasing yearbooks much easier and affordable for schools and parents. | North America |
