The global Events Market includes companies operating in a wide range of product portfolio. Each category has some well-established key players and owing to different markets in which they operate and compete it is not feasible to determine key five players in the overall Events Market. However, based on parameters such as overall revenue, brand image, current Events product portfolio, geographic reach, customer base, technology adoption & integration, new product/service/feature launches, partnerships, mergers & acquisitions, and other market-related activities, we have listed above five key players operating at a global level.
Access Destination Services; BCD Meetings & Events; Cvent Inc.; StubHub; and Live Nation Worldwide, Inc. – PROMINENT MARKET PARTICIPANTS IN EVENTS MARKET
Access Destination Services; BCD Meetings & Events; Cvent Inc.; StubHub; and Live Nation Worldwide, Inc. are the five key market players operating in the global events market. Anschutz Entertainment Group, ATPI Ltd., Entertaining Asia, Pollstar, and Riviera Events are few other notable players that are profiled in this market study. In addition to these players, multiple other leading global, regional & local market players, emerging companies, market disruptors and niche market players were studied and analyzed during the course of this study to gather a holistic view of the market.
Sponsorships can take the form of a financial exchange for assets or a product or service barter transaction. A corporate sponsor seeks benefits such as additional business, more customers, and a halo effect with their existing customer base to boost brand loyalty and visibility. Event organizers handle all of the planning and responsibilities necessary for a successful event, letting you to concentrate on the day and your guests. If there is an issue, the genuine quality of the service will be revealed. BFSI, consumer electronics, healthcare, IT, manufacturing, media & entertainment, telecom, and others are among the end-users of events market. Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders.
Businesses may benefit from sponsorship by increasing awareness regarding their products and services among consumers, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives
Most of the market initiatives were observed in North America region, which has a high potential for events providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2021 | BCD M&E have formed partnership with Core rewards, a tool to track and reward people in incentive and loyalty programs. | North America |
| 2020 | Access have announced their expansion at Washington, DC. Access partner Maria DiBenedetto will work on behalf of access at this region. | North America |
