Eyelash enhancing agents are the products that are applied to the eyelashes to strengthen and improve their growth. An eyelash enhancer offers functions such as conditioning and moisturizing. These products generally consist of ingredients such as peptides and amino acids that can help new lashes to grow and lengthen and add density to your natural lashes of a person.
Abbvie Inc., and L’Oréal S.A. – Notable Market Players in Eyelashes Enhancing Agents Market
Market leaders operating in the market have undertaken various organic growth strategies in the eyelashes enhancing agents market. The eyelashes enhancing agents market majorly consists of the players such as Estée Lauder Inc.; AbbVie Inc.; Athena Cosmetics, Inc.; L’Oréal S.A.; Skin Research Laboratories; SkinGen International; Grande Cosmetics LLC; Ame Pure; Rapidlash; Rodan & Fields; and Guangzhou Boss Biological Technique. The companies have been implementing various strategies that have helped the growth of the company and in turn have brought about various changes in the market. The companies have utilized organic strategies such as launches, expansion, and product approvals. Moreover, the companies have utilized inorganic strategies including mergers & acquisitions, partnership, and collaborations.
Below is the list of the growth strategies done by the players operating in the eyelashes enhancing agents market:
| Year | News |
| Jan-2021 | Athena Cosmetics, Inc. (US) launched The Curl Effect, an eyelash serum to add natural curl to lashes. The product is patented by the company. |
| Mar-2021 | RevitaLash Cosmetics, a long-time leader and innovator in the beauty and hair health industry, has launched their first-ever Curl Effect global campaign, a revolutionary way to add natural curl to your lashes using the brand’s award-winning, best-selling, and globally recognized RevitaLash Advanced eyelash serum. |
| Sep-2020 | Estée Lauder Paid NASA USD$ 128K to Send Their Cult-Favorite Serum to Space. The cosmetic brand has put NASA on a mission to escort 10 bottles of its newly reformulated fan-favorite Advanced Night Repair serum to the International Space Station in hopes of creating a cosmic photoshoot like none other. |
| May-2020 | Allergan plc (NYSE: AGN) (“Allergan”) has announced that AbbVie has now completed the acquisition of Allergan pursuant to a scheme of arrangement under Chapter 1 of Part 9 of the Irish Companies Act 2014 (the “Scheme”), which became effective earlier on May 8, 2020. |
