The fast-food and quick-service restaurants have now become the need of the hour for the consumers. These restaurants basically provide mass-produced foods that have been attracting an increasing number of people to these restaurants. Fast food and quick service restaurants are on the rise because they are catering to the changed needs of the consumers. Consumers now want convenience and quick service in relation to their food. Quick service restaurants cater to the need of the consumers as they offer to sit and dine along with numerous services such as drive-thru, takeout, home delivery, etc. which suits the modern lifestyle of the consumers. Due to the growth and expansion of these quick-service restaurants or QSR’s, the demand for frozen potatoes has also increased
Expansion of quick service restaurant to boost the growth of frozen potato market
The high demand for frozen potato in North America has surged owing to the increasing consumption of convenience food such as French fries due to the busy lifestyle and hectic work schedule of the consumers. Rising disposable income, urbanization, and changing lifestyles further boost the market. The high purchasing power of the consumers results in rising demand for premium frozen potato products. Moreover, the availability of a wide range of frozen potatoes such as hash brown, shaped, mashed, battered/cooked, and topped/stuffed, is expected to contribute to the growth of the frozen potato market in North America. The increasing rate of the working-class population propels the demand for convenience food products such as frozen potatoes.
Lamb Weston Holdings, Inc., McCain Foods Limited, The Kraft Heinz Company, J.R. Simplot Company, Farm Frites International B.V., among others are some of the key players operating in the global frozen potato market. These players are increasingly adopting strategies such as mergers and acquisitions and research and development to increase their geographical presence and consumer base globally.
