The developments in the gastric buttons market have been characterized as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as launches, expansion, enhancement as well as relocation. Inorganic growth strategies witnessed in the market were mergers & acquisitions, partnership, collaborations, alliance, and agreement & joint ventures. These activities have paved way for expansion of business and customer base of market players.
Applied Medical Technology Inc and Avanos Medical Inc -Notable Market Players in Gastric Buttons Market
Market leaders operating in the market have undertaken various organic growth strategies in the gastric buttons market. The gastric buttons market majorly consists of the players Avanos Medical Inc, Medicina Ltd, danumed Medizintechnik GmbH, Boston Scientific Corp, QMD, Nutricia Ltd, Shin-Etsu Polymer Europe BV, Applied Medical Technology Inc, Fresenius Kabi AG, and Vygon (UK) Ltd. The companies have been implementing various strategies that have helped the growth of the company and in turn have brought about various changes in the market. The companies have utilized organic strategies such as launches, expansion, and product approvals. Moreover, the companies have utilized inorganic strategies including mergers & acquisitions, partnership, and collaborations.
Below is the list of the growth strategies done by the players operating in the gastric buttons market:
| Year | News |
| March-2021 | Applied Medical Technology, Inc. (AMT) announced the launch of a low profile micro G-JET. The micro G-JET was designed to meet the enteral nutrition needs of pediatric patients. The new device offers gastric lengths of 0.8 cm to 2.5 cm and jejunal lengths of 10 cm, 15 cm, 22 cm, and 30 cm. |
| November-2021 | Applied Medical Technology, Inc. (AMT) announced the launch of the 10F MiniACE balloon button that is FDA-cleared for Antegrade Continence Enemas. Patients who depend on antegrade enemas as part of their bowel management program no longer have to struggle with their Chait Trapdoor; by expanding the MiniACE portfolio to include a 10F option, patients can convert from their current cecostomy/appendicostomy device to a balloon button device with minimal dilation. |
| May-2021 | QMD expands enteral feeding portfolio. QMD announced the addition of Nasogastric Tubes to the Degania Enteral Feeding Product Family. The Degania Nasogastric Tubes are manufactured from premium materials and designed to comply with ENFit connection standards for improved patient safety. The comprehensive product range includes several Pediatric and Adult designs. |
| February-2021 | Fresenius Kabi invests in the capacities and high level of modernity of its facilities around the globe to help care for critically and chronically ill patients. Fresenius Kabi invests further in its two facilities in Graz, Austria. The investment project of more than €60 million is a clear commitment of the company to the region and scheduled for completion in 2023. It will expand the manufacturing and packaging capacities of its two sites in the Austrian city, Graz Puntigam, and its logistics center in Graz Werndorf |
