Hair care appliances include appliances that help in reducing the damage to the hair along with styling the hair. The most commonly used hair care appliances are hair dryers and blowers, hair straighteners, and hair curlers.
THE AVAILABILITY OF AFFORDABLE PRODUCTS IS EXPECTED TO INFLUENCE THE HAIR CARE APPLIANCES MARKET GLOBALLY
The lifestyle of people has evolved significantly with increasing purchasing power, and easy access to a variety of products & services. As the lifestyles of people are improving, they are increasingly spending on grooming and personal care products. Moreover, with the growth of the corporate sector and the increase in the number of white-collar jobs, the importance of personal grooming including skincare and haircare has increased promisingly. The demand for haircare products including hair styling appliances such as curlers, straighteners, and hair dryers is increasing significantly due to the rising number of working professionals, increasing per capita income, and growing concern over personal appearance. Nowadays, haircare appliances have become an essential part of personal grooming. Different brands of hair dryers, straighteners, and curlers are available at affordable prices across multiple retail stores. Consumers are increasingly purchasing various goods from online shopping platforms owing to heavy discounts, availability of a wide range of products of different brands, customer reviews and ratings, and home delivery services. With the growth of beauty e-commerce, consumers have access to multiple haircare appliance brands at a discounted price. Thus, the availability of multiple haircare appliance brands at affordable prices is expected to significantly drive the market growth over the forecast period.
