Tooth whitening or tooth bleaching is the process of lightening the color of human teeth. Whitening is often desirable when teeth become yellowed over time for a number of reasons, and can be achieved by changing the intrinsic or extrinsic color of the tooth enamel. In-office teeth whitening procedures are generally done in dental clinics or in a proper professional setting and cannot be carried out at home. In-office teeth whitening products are products that can be used in hospitals, clinics, and other office settings for teeth whitening purposes. The process usually involves the use of a bleaching get and an activator which produces oxygen on coming in contact with each other, and removes stains from the teeth. The products under this can range from the whitening chemicals, accessory products used in the procedure such as retractors, desensitizing gels, and others.
Koninklijke Philips N.V. and AcquaMed Technologies, Inc. – Notable Market Players in In-Office Teeth Whitening Products Market
The in-office teeth whitening products market majorly consists of the players such as Ultradent Products, Inc., Philips, Acquamed Technologies Inc., Vista Apex, KoR Whitening (Evolve), Kulzer, Life-Like Cosmetic Solutions, Temrex Corporation, Premier Dental Products Company, CAO Group. The companies have been implementing various strategies that have helped the growth of the company and in turn have brought about various changes in the market. The companies have utilized strategies such as product launches, expansions, and product upgradations for the growth of their organizations. The companies have adopted several inorganic and organic strategies to accelerate their growth and improve their market position.
Below is the list of the growth strategies done by the players operating in the in-office teeth whitening products market:
| Year | News |
| Nov-2021 | CAO Group launched the world’s first in-office and take-home teeth whitening strip system for dental practices, SheerWhite In-Office Teeth Whitening Strips, and SheerWhite Take-Home Teeth Whitening Strips. SheerWhite In-Office provided up to 3 shades whiter in 30 minutes while SheerWhite Take-Home enabled patients to do whitening at home and provided up to 5 shades whiter in 5 days. |
| Oct-2020 | Ultradent Products Inc. announced the unveiling the latest innovation for clinicians, the Umbrella soft tissue retractor. The Umbrella retractor is designed with a priority on ease of placement and patient comfort. To use the Umbrella retractor, a clinician simply presses the two tabs together, places it in the patient’s mouth, and it pops open. The Umbrella retractor is adaptable for a variety of procedures, such as Class II restorations, sealants, ortho bonding, whitening, etc. |
| Sept-2020 | Kulzer launched Venus Diamond and Venus Pearl ONE Shade. Venus Diamond and Venus Pearl shades cover the more complex and aesthetically challenging cases, e. g. in the anterior. Altogether, they stand for one efficient and reliable solution independent of one-shading or aesthetic layering demands. Venus Diamond and Venus Pearl ONE Shade blend seamlessly into the surrounding dentition, independent of the tooth shade, enabling restorations to simply disappear. |
| Apr-2019 | Vista Dental announced the acquisition of Apex Dental Materials, Inc. with the resulting entity being known as Vista Apex Combined, Vista and Apex aimed to provide a robust line of value-oriented endodontic and restorative dental solutions. |
