Inflatable toys include products such as inflatable pools, animals, balls, castles, play homes, etc. These products are portable and easy to store. Moreover, they are easy to install making them suitable for residential applications. Inflatable toys are generally made of polyvinyl chloride. However, as the awareness regarding the harmful effects of PVC on human health and the environment is rising, manufacturers are developing products using other non-toxic materials such as thermoplastic polyurethane and heavyweight vinyl. Inflatable toys are highly elastic. However, they are more prone to get punctured due to edgy surfaces. Therefore, manufacturers of inflatable toys provide patches to cover the puncture areas. This makes the inflatable toys reusable.
E-commerce platforms are becoming increasingly popular among consumers. Consumers can easily shop among a wide range of products just by sitting in their homes. Online retail platforms provide huge convenience to consumers through their home delivery services. The online sales of toys are also surging, especially after the outbreak of COVID-19. According to the article published in BNN Bloomberg, the online sales of inflatable pools surged significantly in 2020 as parents sought to improve at-home entertainment and fun learning for their children due to the COVID-19 outbreak. Moreover, as the parks and schools were closed for an extended period, parents sought methods to engage their children at home. Further, according to Adobe Analytics, the online sales of toys accounted for US$ 368.8 billion in the first half of 2020, which is US$ 77 billion more than predicted. Many toy manufacturers are enhancing their online presence to cater to this trend. They are offering their products through well-known e-commerce platforms such as Amazon.com and Walmart.com. Thus, the surging online sales of toys are projected to fuel the growth of the inflatable toys market over the forecast period.
A few players operating in the inflatable toys market are Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; Little Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among few others.
