Functional proteins are a complex mixture of biologically active proteins, which supports and maintains normal immune function. Proteins plays various crucial functions in the body and are required for the structure, function, and regulation of the body’s tissues and organs. The awareness among the consumers regarding the benefits offered by functional proteins is contributing significantly to the market growth. Nowadays, the populace worldwide is inclined towards a healthy lifestyle and is spending considerably on nutritional products. Functional proteins help in lowering the blood pressure, which is major cause of heart attracts, strokes, and chronic kidney diseases. According to the Centers for Disease Control and Prevention, nearly half of adults in the U.S are estimated to have hypertension and are taking medication for hypertension. Such instances are assisting in the market growth.
INCREASING INSTANCES OF CHRONIC DISEASES COUPLED WITH RISING CONSUMERS AWARENESS – INFLUENCE THE FUNCTIONAL PROTEINS MARKET GLOBALLY
In recent years, consumers are more inclined towards wellness, health, and nutrition content. Food industry is continuously introducing new products considering the consumer adoption of healthy lifestyle and consumers. Among functional food ingredients, protein is one of the significant ingredient which is natural found in range of animal and plant sources. Proteins plays various crucial functions in the body and are required for the structure, function, and regulation of the body’s tissues and organs. The awareness among the consumers regarding the benefits offered by functional proteins is contributing significantly to the market growth. Increasing disposable income of the consumers in emerging economies of regions, such as the Asia Pacific, Middle East, and Africa, and South America, contributes to the market growth.
Furthermore, the obesity rates are escalating across the globe and obesity leads to various health issues such as heart disease, type 2 diabetes, stroke, and certain types of cancer. For instance, according to the Centers for Disease Control and Prevention, the prevalence of obesity in the U.S was 42.4% in 2017~2018. To overcome such issues, the populace is exploring new methods to stay fit and opt for healthy lifestyles. Such instances are estimated to increase the demand for foods enriched with functional proteins, aiding in the market expansion.
