Ketones are defined as the organic chemical compound that contains functional carbonyl group. Acetone, methyl ethyl ketone, methyl isobutyl ketone, and diisobutyl ketone are among the important ketones that are commonly used for chemical and industrial applications. These ketones are widely used as industrial solvents and chemical intermediates in various end use industries. Ketones are also used in dietary supplements. Such ketones are known as exogenous ketones. Exogenous ketones commonly consist of ketone salts also known as Beta-hydroxybutyrate or BHB and ketone esters. The global ketones market is expected to grow significantly in the coming years owing to rising popularity of ketone supplements. Ketone supplements help in weight reduction process, cognitive improvement, athletic performance enhancement etc. Rising demand for ketone supplements such as pills, capsules and protein powders, etc. owing the increasing adoption of keto products with growing awareness for the same is potentially driving the market’s growth.
RISING POPULARITY OF KETONE SUPPLEMENTS IS EXPECTED TO DRIVE THE KETONES MARKET GROWTH
Ketone supplements are a part of weight-loss medication that encourages human body to derive energy by burning body fats instead of carbohydrates, mainly triggered by the unavailability of the later for catabolism. Exogenous ketones are included in KETO diet supplements and can help in losing weight faster, gain energy, and enhance mental clarity. Exogenous ketone supplements benefit consumers by facilitating athletic performance improvement, efficient weight reduction, cancer prevention, cognitive improvement, and anti-inflammatory characteristics and skin health enhancement. Exogenous ketone supplements are of three types: ketone salts, ketone esters, and medium chain triglycerides (MCTs). These supplements are available in the form of pills, tablets, and powders. Ketone-based supplements, such as ketone salts, are added to RTD shakes, shake powders, and energy drinks. These supplements also prevent the KETO flu, which is generally caused by following ketogenic diet. This factor is also driving the popularity of ketone supplements among the fitness and sports enthusiast. Thus, the increasing popularity of ketone supplements is significantly driving the growth of ketones market.
Some of the major key players operating in the global ketones market include Compound Solutions Inc., Aurochemicals, Taj Pharmaceuticals Chemicals, Orchid Chemical Supplies Ltd, Hunan NutraMax Inc., Health Sources Nutrition Co., Ltd., Advanced Biotech, Eastman Chemical Company, Royal Dutch Shell plc. and SABIC.The major players in the ketones market are focusing on strategies such as research and development and new product development to increase the geographical presence and consumer base globally.
