Belkins Inc.; callboxinc.com. Cience Technologies; Martal Group; HubSpot, Inc. Are among the key market players operating in the lead generation solution market. The listing/positioning of key players is derived by considering multiple parameters such as overall revenue, segment revenue, brand image, current unified endpoint management solution & service portfolio, R&D expenditure, customer/user base, geographic reach, new product/service launches, market initiatives, mergers & acquisitions, and other market-related activities. Leadfeeder; WebiMax.com; Agile CRM Inc; Bitrix, Inc are few other notable players that were studied during the market study. In addition to these players, multiple other leading global and regional market players, emerging companies, market disruptors and niche market players were studied and analyzed during the course of this study.
Belkins Inc.; callboxinc.com.; Cience Technologies; Martal Group; HubSpot, Inc. – PROMINENT MARKET PARTICIPANTS IN LEAD GENERATION SOLUTION MARKET
The lead generation solution market is segmented on the bases of offering, enterprise size, and geography. Based on offering, the market is bifurcated into software and services. The software segment represented a larger share of the overall market in 2020. In terms of enterprise size, the lead generation solution market is segmented into SMEs and large enterprises. In 2020, the large enterprises segment accounted for the substantial share of the market. Geographically, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, North America accounted for the significant share in the global market.
Lead generation solutions are increasingly being used by online coding institutes, which are increasing in number. High popularity and awareness about distance learning is another factor that boosts the demand for lead generation solutions. Employees working 5 days a week are approached by respective institutes for certification programs whose training and teaching sessions are conducted on weekends. Lead generation services help such institutes in approaching candidates whose conversion probability is considerably high. Advanced lead generation software can also suggest suitable course for such candidates on the basis of their qualification and preferences. Potential leads are approached via cold calling, messaging, e-mails, and other respective media. This advanced method of lead generation is feasible and time-saving and delivers desired results.
Most of the market initiatives were observed in North America region, which has a high potential for lead generation solution providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2021 | HubSpot, the customer relationship management (CRM) platform for scaled businesses, is expanding its toolkit. The new product is intended to revolutionize the role of operations professionals in the corporate world, allowing them to take the lead in assisting their organizations in scaling. | North America |
| 2021 | On September 2nd, Sales Loft and CIENCE formally announced their partnership. The actualization of orchestrated outbound combined with the revolutionary sales engagement to create a collaboration highly beneficial for both companies’ mutual clients. | North America |
