Maternity clothes are made with solid and stretchy material that adjusts to the inevitable growth of your body, providing snugness, flattery, and support. The best fabrics are natural ones such as cotton, modal, and other blends of materials because they are soft and allow steady breathing.
A pregnant woman uses maternity wear clothes from their first month or so after giving birth. The maternity wears are manufactured to provide comfort and enough flexibility during pregnancy or after. Maternity wear includes topwear, bottomwear, dresses and gowns, and innerwear. Raising a family is a cherished goal for many working people. Yet pregnancy and maternity are especially vulnerable for working women and their families. Expectant and nursing mothers require special protection to prevent harm to their or their infants’ health, and they need adequate time to give birth, recover, and nurse their children. In this, maternity wear plays vital role.
Surging Number of Pregnant Working Women is Projected to Boost Maternity Wear Market Growth
Moreover, many countries’ current federal and state laws protect some pregnant women. The working situation while pregnant is much more common today than before the Pregnancy Discrimination Act. According to the U.S. Census Bureau’s 2018 American Community Survey (ACS), around 23.5 million employed women with children, and nearly two-thirds worked full-time, year-round. Empowered women increase the disposable income, which tends to increase the expenditure capacity of working women. Further, the increasing percentage of pregnant women in the total workforce has added to the demand for maternity wear. Moreover, according to the International Labor Organization, the female labor force participation rate in 2019 was the highest in Sub-Saharan Africa with 61.29%, followed by East Asia and Pacific with 58.83%. Therefore, the increase in the working population is supporting the growth of the maternity wear market across the world. In this era, women have become increasingly conscious about fitting clothes. Further, maternity wear is considered a part of fashion clothing as well. They increase fashion consciousness among working pregnant women and is driving the maternity wear market.
Gap Inc, Seraphine, Isabella Oliver, H & M Hennes and Maurits, Brunelli & Co. S.R.L., Mothercare, Boob Design, Shaico Fashion Pvt. Ltd., Pinkblush Maternity, Organic & More, are some of the key players operating in the global maternity wear market. These players are increasingly adopting strategies such as mergers and acquisitions and research and development to increase their geographical presence and consumer base globally.
