Rugged displays are usually subject to withstand extreme temperatures, shock, humidity, heavy rainfall, and vibration. Moreover, they can withstand dust and dirt, and are more commonly used in for marine, defense, and aviation applications. Military rugged displays help military personnel in achieving greater productivity while protecting valuable electronics from harm. Companies across the world are highly involved in designing and providing rugged displays for many electronic products used in the military industry. Such displays are also found in military ground vehicles such as tanks, armed personnel carriers, and smaller road vehicles
Technological shift and developments in rugged military displays to offer products with high specifications, and rising adoption for human-machine interferences (HMI) and the Internet of Things (IoT) in the military sector are a few significant factors propelling the growth of the global military rugged display market. The market includes a notable number of market players with regional focus and diverse business offerings. Advanced Embedded Solutions Ltd; Assured Systems; Aydin Displays; Cptechnologies LLC; Crystal Group Inc.; General Digital Corporation; Hatteland Technology; Neuro Logic Systems, Inc.; Winmate Inc.; and Zmicro. are among the various players operating in the market.
AYDIN DISPLAY, ZMICRO, CURTISS-WRIGHT, LEONARDO, AND WINMATE INC. – PROMINENT MARKET PARTICIPANTS IN MILITARY RUGGED DISPLAY MARKET
The military rugged display market comprises of numerous smaller market players due to rising defence force across the globe as well as financially balanced manufacturers, which acquire most of the contracts from the government and military contractors. These players compete among each other on various parameters, including material, technology, lead-time, and pricing, among others. These parameters enhance the competitiveness among the market players and are expected to maintain a high level of competitive rivalry.
Aydin Display, Zmicro, Curtiss-Wright, Leonardo, And Winmate Inc. are some of the key market players operating in the global military rugged display market. The listing of key players is derived by considering multiple factors such as overall revenue, current rugged display product portfolio for miiltary, geographical reach, new product launches, market initiatives, investment in technology upgradation, mergers & acquisitions and other market related activities. In 2020, Hatteland Technology AS launched a new 32’’ ultra-high definition LED military grade display. Similarly, in 2020, General Digital Corporation opened a new 48,000 square foot facility East Hartford, Connecticut, US. In 2019, Hatteland Technology AS merged with Elektronix AS. Hatteland Technology and Elektronix AS both are subsidiaries of EMBRON Group AS.
Most of the market initiatives were observed in North American region, which have a high potential of military rugged display market-related products and services. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2020 | Curtiss-Wright launched new military grade vehicle mount 7’’ LCD display which as display resolution of 1920×1080. | North America |
| 2020 | Winmate Inc. launched three new – 8.4’’, 10.4’’, and 13.3’’ ultra-rugged military grade tablets powered by intel processors. | North America |
| 2019 | Aydin Displays received a US $13 million contract to supply ruggedized displays to BAE Systems. | North America |
