The world is witnessing a significant surge in the usage of smartphones. Currently, smartphone users worldwide are around 6.38 billion, which translates into 80.7% of the world’s population owning a smartphone. In total, the number of people that own a smartphone and a feature phone is 7.10 billion, making up 89.8% of the world’s population. Therefore, having a smartphone is quite common, and any low-income group people can also buy budget-friendly smartphones. Moreover, the Asia Pacific region is the most rapidly growing mobile market due to better telecom infrastructure and the rise of budget-centric smartphones. Thus, with the growth in budget-centric smartphones, scanning software is also increasingly used for several applications, including barcode scanning during inventory management or parcel delivery, among others. Therefore, the emergence of budget-centric smartphones is creating more opportunities for the global market.
Scandit, Cognex Corporation, Datalogic S.p.A, Dynamsoft Corp., and Accusoft – Prominent Market Participants in Mobile Phone Camera-Based Scanning Software Market
Increasing use of barcode scanning is contributing to the mobile phone camera-based scanning software market growth. However, rising security threats is restraining the market growth. Moreover, the emergence of budget-centric smartphones and growing delivery business worldwide would be contributing the mobile phone camera-based scanning software market growth in the coming years.
Scandit, Cognex Corporation, Datalogic S.p.A, Dynamsoft Corp., and Accusoft are the five key market players operating in the global mobile phone camera-based scanning software market. The mobile phone camera-based scanning software market is highly fragmented and competitive due to occurrence of huge number of small scale and medium scale manufacturers in both developed and developing economies. The top 5 market players are majorly focusing on various organic and inorganic growth strategies to survive in the mobile phone camera-based scanning software market. Such as, innovation of new technologies to offer enhanced product portfolios to the customers, merger and acquisitions, and expansion strategies.
Based on application, the mobile phone camera-based scanning software market is segmented into retail, logistics, healthcare, hospitality, postal, and others. In 2020, the retail segment led the mobile phone camera-based scanning software market, accounting for the largest share in the market. On the basis of operating system, the mobile phone camera-based scanning software market can be segmented into android and iOS. In 2020, the android segment accounted for the largest market share. Geographically, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, North America accounted for the significant share in the global market.
Most of the market initiatives were observed in North America and Europe regions, which have a high potential of mobile phone camera-based scanning software providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2021 | Scandit, the leading enterprise technology platform for mobile computer vision and augmented reality (AR), has announced that Consignor, a multi-carrier shipping solution, has integrated Scandit’s Barcode Scanner SDK into its new Scan App Pro, allowing for fast and reliable scanning with an unrivalled barcode library. | Europe |
| 2021 | Apple iOS 15 is now fully compatible with KOAMTAC, Inc., a leading manufacturer of Bluetooth companion barcode scanners, RFID Sleds, mPOS systems, and enterprise charging solutions. The KDC scanners, which include favorites like the KDC180, KDC280, and KDC470, are small Bluetooth barcode scanners that can perform a variety of data collecting tasks in the warehousing, healthcare, retail/ecommerce, transportation & logistics, and manufacturing industries. | North America |
