North America is a highly mature market that contributes significantly to the global meetings & events industry. The region has significant supplier capabilities to serve complex client requirements, and industry leaders are leveraging advanced technology to gather data for receiving actionable information. Beroe, a global SaaS-based procurement intelligence and analytics provider, suggests that conferences and tradeshows were the mostly hosted type of meetings in North America in 2018, which observed a 2% increase in attendees from 2017. Event apps are witnessing a significant demand in North America, owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Market providers in North America are integrating the event management software into systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, to enable companies to cater to their business objectives. Event apps are also facilitating businesses to grab and analyze attendees’ behaviour patterns and make efficient business decisions. The North American event industry is further accelerated by economic development, government investment, and initiatives to develop infrastructure and promote new venues for corporate events, propelling the event apps market. Many small to mid-size event management companies have emerged in North America recently, offering superior service capabilities to enhance the regional meetings & events sector. Digitization is gaining rapid importance as an efficient and cost-effective means of improving and streamlining the attendees’ experience during live events.
CVENT INC; WHOVA; AVENTRI; HOPIN; AND EVENTBASE TECHNOLOGY INC – PROMINENT MARKET PARTICIPANTS IN THE NORTH AMERICA EVENT APPS MARKET
Based on type, the North America Event Apps market is segmented as enterprise event apps, hybrid apps, corporates meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The North America event apps market is segmented based on the operating system as iOS, Android, and web-based. The North America event apps market analysis based on the end user is segmented as event organizers and planners, corporate, government, education, and others.
The top five companies in the market are Cvent Inc; Whova; Aventri; Hopin; and Eventbase Technology Inc. The above listing of key players is derived by considering factors such as overall revenue, current event apps portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. A few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News |
| 2022 | CharliAI has announced that it will become a Webex Partner. CharliAI assists organizations in accelerating growth, substantially reducing expenses, streamlining operations, and allowing people to focus on high-value tasks that have tangible and measurable business outcomes. |
| 2022 | At Cvent’s client conference, the company unveiled the new Cvent App Marketplace. The new marketplace also provides a collaborative area for other prominent technology partners to build ready-to-use apps on top of the Cvent platform, allowing the platform’s capabilities to be expanded and personalized. |
| 2022 | Cvent announced the replacement of crowdcompass by Attendee Cvent will retire the CrowdCompass mobile event app at the end of 2022 in favour of Attendee Hub, which the company launched in 2020 as Cvent Engagement Hub and has grown into an attendee profile-powered community platform tailored for in-person, hybrid, and virtual attendees. |
