The growing pet humanization globally has been positively impacting pet industry. The growing humanization of pets has led to increased spending on pet products and preference towards high quality, expensive, high end products. The humanization has led to manufacturers focusing on consumer purchasing behavior which is further adapted into pet food and pet products. There is an increasing trend of fitness savvy and health conscious consumers who are keen on the nutrition, ingredients, and sourcing of food products that has led to growth in demand for products with specific properties such as clean label.
INCREASING HUMANIZATION OF PETS
The concerns regarding harmful pesticides and other chemicals included in food items have led to growing inclination towards organically sourced and produced food items. The preference has hence expanded to the pet food products as well since consumers who purchase organic food for themselves are now opting for organic pet food for their pets. Moreover, the preference has led manufacturers to introduce variety of products in organic pet food segment. Key market players are now introducing different flavored organic pet food products fortified with different nutrition enhancing elements.
Some of the major key players operating in the global organic pet food market includes Tender & True Pet Nutrition; Castor & Pollux Natural Petworks; Nestlé; Raw Paws Pet, Inc.; Native Pet; Primal Pet Foods; Yarrah Organic Petfood B.V.; Organic Paws; Petcurean; And Evanger’s. The major players in the organic pet food market are focusing on strategies such as research and development and new product development to increase the geographical presence and consumer base globally.
