Orthodontics is the part of dentistry that deals with the diagnosis, positioning, and correction of misaligned or misaligned teeth. According to the American Association of Orthodontics, nearly 50% of the developed world’s population has severe deformities to benefit from orthodontic treatment. For a larger population, orthodontic services encompass so much more than is realized because they are important to both oral and overall health. Orthodontic services involve more than just different types of braces. There are also surgical options. Surgery can help speed up orthodontic treatment. Tooth correction surgery is best for people with an overbite, underbite, or misaligned jaw. Most adults well into their 70s and 80s also benefit from orthodontic services. Orthodontic services include root canal treatment, pediatric dentistry, crowns and bridges, implants, dentures, veneers, tooth extraction, teeth whitening, and cosmetic dentistry. The employment of technological advancements such as advanced dental imaging and robotics in orthodontics is one of the key factors that is fueling the market growth. Furthermore, the growing number of dental laboratories outsourcing orthodontic appliances in the emerging countries also contributes towards market expansion.
3M and Align Technology, Inc. – Notable Market Players in the Orthodontic Services Market
Leading companies operating in the market have undertaken various organic growth strategies in the orthodontic services market. The orthodontic services market is majorly comminuted by DENTSPLY SIRONA Inc, 3M, Institute Straumann AG, Q & M Dental Group, Wuhan Dazhong Dental Medical Co. Ltd., Dalian Meier Dental, Crescent Dental Care, Align Orthodontics, Coast Dental, and ABANO HEALTHCARE GROUP LIMITED, amongst others. The companies have been implementing various strategies that have helped their growth and, in turn, brought about several breakthroughs and transitions in the industry. The companies have utilized organic strategies such as launches, expansion, and product approvals. Moreover, the market players have also deployed several utilized inorganic strategies, including mergers & acquisitions, partnerships, and collaborations.
Below are the major growth strategies undertaken by the players operating in the global orthodontic services market:
| Company | Month & Year | Category | Description |
| Dentsply Sirona | Mar-2022 | Product News | SureSmile Aligners by Dentsply Sirona continues to go from strength to strength, and becoming a leading name in high-performance, clear aligner orthodontic treatment. This intuitive orthodontic planning software, the SureSmile Aligners System offers a modern and in-built digital clear aligner treatment pathway which provides safe and predictable results, with the comfort and aesthetics that patients love. The company announced its partnership with Wrights in the UK-Dentsply Sirona with Irish Distributors, Dental Medical Ireland (DMI) to promote SureSmile as their Clear Aligner of choice. |
| Abano Healthcare Group Limited | Aug-2021 | Mergers and Acquisitions | New Zealand based Abano Healthcare Group entered into a deal to acquire up to 84% of Townsville-based dental roll-up 1300Smiles, giving it an equity value of US $166 million. The proposal would see investors receive US $8 per share, while founder shareholders would receive cash considerations of up to US $6.33 per share. |
| Align Orthodontics | Mar-2021 | Company News | Align Technology Inc was announced the winner of the 2020 Invisalign Ortho Summit Case Shoot-Out, one of the company’s live case presentations during the virtual Summit. Keith Sellers, DDS, MS, of Charlotte, NC, received the greatest number of attendee votes for his Class II/ Class III Invisalign case presentation. |
| 3M | Oct-2017 | Product Launch | The company designed the product specifically for orthodontic specialists, this heat treated, nickel-cobalt brackets offers a robust and secure ligation. Additionally, when used alongside APC II adhesive from 3M Oral Care for an efficient adn expedient bond. The products are reliable and easy to use and have been designed to maximize patient comfort, with rounded slot edges to reduce archwire binding. |
Source: The Insight Partners Analysis, Website, Press Releases, and Others
