Parenting apps are the featured apps that allow monitoring and restricting a kid’s activities online. There are a wide variety of apps that do such things as block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. Parenting apps transform the traditional process of raising the child and make it more adaptable to the new reality, owing to lack of time but still need to take care of many things at the same time. The parenting apps monitor kids and provide home learning or pre-school preparation. Healthcare institutions, development centers, pre-school organizations, and many more businesses can use parenting apps. Thus, it is used to connect parents with their kids, educate them, and help with kids’ care, further assisting the market growth. As per the survey conducted by Umongous, Inc., more than 60% of people claimed that they would install and use a parenting application if it caters to their needs. Thus, parenting apps are highly in demand, and people still lack high-quality solutions for raising kids, which makes a lucrative growth opportunity for the parenting apps market.
Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc. – Prominent Market Participants in Parenting Apps Market
The increasing investment in an e-learning platform, growing dependency of parents for parenting and child-related information, and rise in adoption of digital technologies for raising their kids are the key factors propelling the market growth. The continued development in digital technology with added app features holds promising opportunities for market growth. However, the lack of awareness among parents for adopting parenting apps is restraining the market growth.
With the growing focus of parents for parenting, child-related information, and making their kids more self-dependent, parenting apps are expected to drive market growth over the coming years. Increasing investment trends and significant advancement in digital technology in parenting apps fuel the market outlook. For example, Youtube has made investments to protect families and kids, such as launching a dedicated kids app, protecting their privacy, restricting features, and improving age restrictions. Thus, coming up with a unique solution for parenting could help the company grow at a faster pace. Hence, there is a possibility to choose narrow niche features to make the app with the fullest range of it, further aiding the market growth over the projected period.
The global parenting apps market is segmented based on an operating system as iOS, Android, and others. The parenting apps market is categorized on basis of the end user as parents and childcare/daycare. The global parenting apps market is bifurcated based on pricing as monthly subscription, and annual subscription. The parenting apps market is segmented based on application as education, sleep and movement tracking, feeding, medicine, and others. Based on geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for a significant share of the overall market.
The top five companies in the market Kinedu; Med Art Studios (Sprout Baby); Parent Cue; Peanut; and Winnie, Inc. The above listing of key players is derived by considering multiple factors such as overall revenue, current parenting apps portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. A few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2022 | Winnie managed to raise $ 9M in a series of funding. The round was led by Rethink Impact, with participation from Reach Capital, Impact America Fund, Unusual Ventures, Ludlow Ventures, Afore Capital, Day One Ventures, Kairos, and April Underwood, the former. These funds will be used by the company for its further business expansion | North America |
| 2021 | Baby Connect has announced the business transformation and shifting towards the subscription model, wherein the customer has to pay monthly subscription fees for the usage of the application. A subscription plan is valid for the whole family, limiting the number of caregivers and family members. | Europe |
| 2021 | AppClose, Inc. announced new features in the application such as in-App audio and video calling features, along with desktop version of the application. | North America |
