Pet oral care is one of the most effective measures taken by pet owners to maintain the overall health of their animals and prevent health problems. They aid in the prevention of infectious disease transmission from other pets and play an important role in the maintenance of hygiene and comfort for the animals. With the use of these pet oral care products, it is recommended that these pets’ oral care be checked once a year. Pet oral care products include a variety of appliances, medicines, and other chemicals used to keep pets’ teeth clean and prevent dental disease.
The most notable market participants are Vetoquinol SA, Dechra Veterinary Products, LLC, AllAccem, Inc., imrex, Inc., Virbac, CEVA, Hills Pet Nutrition, Inc., Nestle, Mars, Incorporated, and TropiClean Pet Products occupying a considerable share of the market owing to their offerings to the market.
Mars, Incorporated, Virbac, Dechra Pharmaceuticals PLC, Vetoquinol SA, CEVA – Notable Market Participants in Pet Oral Care Products Market
Market leaders are involved in extensive research for the development of new Pet Oral Care Products with better efficiency and treatment outcomes. For instance, in June 2021, Mars Petcare plans to invest $145 million to expand the production capabilities of its wet pet food manufacturing plant in Fort Smith, AR, by adding 200,000 square feet of space and installing two new production lines.
Many well-known as well as small local companies are present in the market to provide diversified products to its customers. The larger firms are adopting the strategy of acquiring small firms to enhance its product portfolio and expand its footprint in different geographies. Additionally, various companies are also undergoing other strategic alliances such as collaborations and others to garner their significance and remain competitive in the market. Few on the important key developments from the industry are mentioned below:
| Year | News | Region |
| 2020 | Mars Petcare planned to grow in the pet oral care category with the launch of the new Pedigree Dentastix Chewy Chunx. | North America |
| 2021 | Dechra Veterinary Products entered into exclusive marketing, sales, and distribution agreement with I-MED Pharma, the Canadian leader in dry eye management, for three innovative veterinary hyaluronic acid (HA) ophthalmic products. | North America |
| 2019 | CEVA has announced the complete acquisition of IDT Veterinary Business Assets of IDT Biologika GmbH. The acquisition has enabled to strengthen the veterinary biopharmaceutical and R&D activities of CEVA. | Europe |
