IBM Corporation, Oracle Corporation, SAP SE, Google LLC, and Amazon Web Services are some of the key market players operating in the global predictive analytics market. The listing of key players is derived by considering multiple factors such as overall revenue, current bag filter portfolio, geographical reach, new product launches, market initiatives, and investment in technology up gradation, partnerships, and other market related activities. In addition to these players, there are several other important players operating in the predictive analytics market which were analyzed during the course of this market research study, such as, Microsoft Corporation, SAS Institute Inc., Salesforce.com, inc., Hewlett Packard Enterprise Development LP (HPE), and NTT DATA Corporation, among others.
IBM Corporation, Oracle Corporation, SAP SE, Google LLC, and Amazon Web Services – PROMINENT MARKET PARTICIPANTS IN PREDICTIVE ANALYTICS MARKET
The predictive analytics market, by component, is segmented into solutions and services. The market, based on solution, is segmented into risk analytics, marketing analytics, sales analytics, customer analytics, and others. The predictive analytics market, by deployment mode, is bifurcated into cloud and on-premises. The predictive analytics market, based on organization size, is segmented into large enterprises, and small and medium-sized enterprises (SMEs). The predictive analytics market, by vertical, is segmented into BFSI, manufacturing, retail and e-Commerce, IT and telecom, energy and utilities, government and defense, and others. Based on region, the global predictive analytics market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
As the data is expanding daily, the industry must understand that any undiscovered data can pose a security risk. Dark data analytics is a software or solution that enables organizations to better locate, identify, and leverage previously unknown data to make important business decisions. According to the State of Dark Data report, respondents see analytics as a key solution that can better address the growing challenges of dark data and enable a wider range of non-technical employees to understand the organization’s needs. These advantages of dark data analytics solutions are expected to propel the predictive analytics market in the coming years.
Most of the market initiatives were observed in North America region, which has a high potential for predictive analytics providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2022 | Microsoft and Teradata, provider of multi-cloud platform for enterprise analytics company entered into partnership for integration of Teradata’s Vantage data platform into Microsoft Azure. | North America |
| 2020 | Microsoft partnered with SAS for extension of their business solutions. As a part of the integration the companies will migrate SAS analytical products and solutions on Microsoft Azure as a preferred cloud provider for SAS cloud. | North America |
| 2021 | IBM added new features to its IBM Watson which includes data privacy management, improved statistical details, federated learning, and latest time series capacities in beta. | North America |
| 2021 | IBM and Deloitte jointly introduced DAPPER, AI driven managed analytics solution under 21-years of global alliance. | North America |
