PVDC shrink bag is a type of vacuum packaging with high barriers and shrinks which protects food products such as meat and seafood from external temperature and moisture. These bags are developed to offer solutions for the convenient packaging of food products.
PVDC has been used as a barrier in fresh meat packaging for many years. Shrink bags usually have three close sides and one open side. Shrink bags are available in various types depending upon the application for which it is required.
Increasing Consumption of Meat, Poultry, and Seafood Products to Boost the Global PVDC Shrink Bags Market
The demand for meat is generally increasing globally due to the factors such as population growth, rise in income, and urbanization. Rising living standards and income levels allow more people to incorporate meat into their regular diet. Globally, pork and poultry dominate meat consumption. Poultry is regarded as one of the cost-effective protein sources, and as a result, the demand for poultry meat continues to rise in different countries across the globe. Poultry meat production and consumption have been increasing steadily for many years worldwide. Besides, an increase in demand for protein-rich food, coupled with enhanced purchasing power, is fueling poultry meat consumption extensively in the Asia Pacific region. In India, poultry consumption has seen steady growth over the last few years. The key factor for continued growth in poultry consumption is the rise in household incomes. The rising public awareness about the importance of fish in healthy and diversified diets has driven seafood consumption upward. Fish consumption in Asian countries has been driven by an increase in urban population, dramatic expansion of fish production, rise in income, and the growth of international fish trade. The PVDC shrink bags are extensively used in the packaging of meat, poultry, and seafood products. Hence, the growing consumption of meat, poultry, and seafood products in different countries worldwide drives the PVDC shrink bags market.
Allfo GmbH & Co. KG; Astar Packaging Pte Ltd.; Dow, Eezypak; PREMIUMPACK GMBH; SCHUR FLEXIBLES; Sealed Air; Spektar d.o.o.; Sunrise Packaging Material (Jiangyin) Co.,Ltd; and WINPAK LTD. are among the major market players operating in the PVDC shrink bags market. These companies offer their products worldwide, which helps them in catering to a wider customer base. These major players in the market are highly focused on the development of high-quality and innovative products to fulfill the customer’s requirements. Over the past few years, the companies operating in the market have realized the immense potential pertaining to the PVDC shrink bags market and were highly involved in strategies such as mergers & acquisitions and product launches. For instance, in 2021, Astar is gearing up to meet the demand for faster, better opportunities of the future with a new USD 286 million joint research investment for expansion of PVDC/PVC (shrink bags) to be initiated at the center of excellence packaging in Singapore.
