Security analytics is a proactive security method that gathers, categorizes, and analyses data from network devices using big data analytics and machine learning. Its primary purpose is to manage and protect an organization’s digital infrastructure from modern attacks. Security analytics is based on data mining and threat detection algorithms that give metadata, geolocation, threat intelligence, and IP context-related analytical results for digital assets. It analyses network traffic volume, keeps third-party threat intelligence feeds up to date, and sends real-time alerts from workstations, servers, mobile devices, sensors, and other endpoints.
INTERNATIONAL BUSINESS MACHINES CORPORATION, HUNTSMAN SECURITY, CISCO SYSTEMS, INC., THE HEWLETT PACKARD ENTERPRISE COMPANY, AND BROADCOM CORPORATION – PROMINENT MARKET PARTICIPANTS IN SECURITY ANALYTICS MARKET
One of the primary factors driving the market’s growth is the rising number of cyber threats and security breaches worldwide. The increased implementation of security analytic tools across companies for detecting trends and prioritizing network-based risks to gather insights for averting data losses and future incursions also contributes to market growth. Another significant growth-inducing aspect is the increased use of cloud-based services and big data tools. Security analytics deployed in the cloud provides web-based management and enterprise-wide protection solutions with increased scalability, network security, and speed. A good picture for the market is also being created by developing network security analytics to perform deep packet analysis of network traffic to discover malware and mitigate it. Other reasons, such as increased government and defense spending to battle advanced cyber threats and the development of Next-Generation Firewalls, Intrusion Prevention Systems (IPS), anti-malware gateways, and endpoint security applications, are expected to fuel the market.
Organizations and their supply chain partners face increased risks due to disruption in digitalization and the emergence of social, mobile, and networked technologies. In the face of escalating threat dangers, security-related laws are becoming more stringent. Security and risk professionals incorporate security analytics solutions into business governance, risk, and compliance procedures as the difficulties of monitoring compliance and network infrastructures from attacks expand. The integration aids the development of a uniform interface and framework for business risks by security teams. Gurucul, a cybersecurity firm based in the United States, provides behavior-based security analytics solutions that include reporting, monitoring, and case management. These features aid businesses in complying with regulations such as HIPPA, PCI DSS, and GDPR. Aggregating, analyzing, and monitoring security-related data across a business network are all capabilities of security analytics solutions. Such skills also aid security and risk experts in detecting, investigating, and monitoring risks in real-time. Furthermore, advancements in security analytics tools such as machine learning (ML) and artificial intelligence (AI) allow enterprise security teams to remain proactive and discover aberrant end-user behavior and IT system vulnerabilities.
The key players operating in the market International Business Machines Corporation, The Hewlett Packard Enterprise Company, Cisco Systems, Inc., Broadcom Corporation, Splunk Inc., Huntsman Security, RSA Security LLC, McAfee Corp, SolarWinds Worldwide, LLC, Rapid7, among others. Several other market players have been analyzed to understand the market. The listing of key players is derived by considering multiple factors such as overall revenue, current security analytics product portfolio, geographical reach, new product launches, market initiatives, and investment in technology upgradation, partnerships, and other market related activities.
Most of the market initiatives were observed in North American region, which have a high potential of market-related products, solutions, and services. Few of the important market initiatives from the industry are mentioned below:
| Year | News | Region |
| 2021 | RSA Security launched it REST API solution that provides the identity, security operations, and incident response teams with visibility into users who exhibit anomalous behavior in the organization based on users’ access patterns. | North America |
| 2021 | McAfee Corp., a device-to-cloud cybersecurity firm, has announced a significant expansion of its MVISION Extended Detection and Response (XDR) solution by combining the extensive telemetry of McAfee’s endpoint security, Secure Access Service Edge (SASE) solution, and threat intelligence solution powered by MVISION Insights. With unified control and visibility from device to cloud, these integrations defend enterprises against the most advanced threats while simplifying security operations. | North America |
| 2021 | Splunk Inc., a data platform provider, has announced a number of new product advancements aimed at assisting companies in embracing digital transformation in a secure manner by delivering the security visibility required to reduce time to detection, investigation, and reaction. Splunk now offers a full Security Operations Center (SOC) platform with industry-leading intelligence, analytics, and automation, thanks to recent upgrades to Splunk Security Cloud and Splunk SOAR. | North America |
