As the penetration of IoT (Internet of Things) devices are rising, there has been an increase in the usage of smart displays at various shopping malls, residences, colleges and automobiles among others. With technological advancement, smart display manufacturers can add extra elements to tap new applications such as signage, infotainment, and home and industrial automation. Smart signage display solutions allow the user to interact with the advertisement by touching or swiping the screen. Retailers can use such devices to launch a 3D product campaign and allow users to browse their brochures, shop, and locate stores. Advancements such as augmented reality (AR), artificial intelligence (AI), Internet of Things (IoT), and virtual reality (VR) to upgrade customers’ shopping experience and improve operations and inventory management are some of the factors that are providing lucrative opportunities for the growth of smart display market. Such factors are promoting the smart displays market.
Alphabet, Inc., Amazon.com, Inc., Samsung Corporation, Lenovo Group Ltd. And Panasonic Corporation – Prominent Market Participants in the Smart Displays Market
The growing technological advancements is primarily driving the smart displays’ market. With the increasing use of technologies, the use of smart devices is increasing. This again is directly proportional to the growth of the smart display market, since users can easily control all such connected devices through these smart displays. Additionally, growing demand for smart signage solutions and smart mirrors in automobiles are also furthering the growth of the market.
Alphabet, Inc., Amazon.com, Inc., Samsung Corporation, Lenovo Group Ltd. and Panasonic Corporation are some of the key market players operating in the global smart displays market. The listing of key players is derived by considering multiple factors such as overall revenue, current smart displays product portfolio, geographical reach, new product launches, market initiatives, and investment in technology up-gradation, partnerships, and other market-related activities. In addition to these players, there are several other important players operating in the smart displays ecosystems which were studies analyzed during the course of this market research study, such as BenQ Corporation; LG Electronics; Magna International Inc.; Sony Corporation; and NEXCOM International Co., Ltd.
Most of the market initiatives were observed in APAC and North America region, which have a high potential of market-related products, solutions, and services. Few of the important market initiatives from the industry are mentioned below:
| Year | Development | Region |
| 2022 | The NoviSign Android Digital Signage App is now available for all Sony BRAVIA Professional Android-based displays, according to NoviSign, an industry leader and pioneer in Android Digital Signage. The professional BRAVIA line from Sony supports 4K and HDR, has a system-on-a-chip platform, and comes in sizes ranging from 32’’ to 100’’. | APAC |
| 2020 | BenQ, a leader in interactive display technologies, has joined Google’s Integrated Solutions Initiative for Education. BenQ’s commitment to providing education solutions that enable schools construct more resilient active learning environments suited for both in-person and distance learning is maintained by joining this effort. | North America |
