The surging adoption of artificial intelligence (AI) is expected to take the future of online trading platforms to a whole new level. Therefore, several companies use AI technology to automate trading functions in their in-house products. Such AI-based online trading platforms enable users to execute practices at an optimal price and monitor millions of trading data pointers. The platform helps trading organizations efficiently mitigate risks to provide returns. Some companies have implemented AI technology and its applications with trading platforms. Further, in March 2022, according to the article published by Yahoo Finance, EQONEX Limited and Capitalise.ai joined forces to provide crypto traders with enhanced trading tools to analyze and automate execution. The Capitalise.ai platform removes barriers for traders that may not have technical or coding skills by enabling them to create and test trading scenarios using simple English text commands. It also delivers alerts and insights on the go, provided by Capitalise.ai’s engine. Similarly, in November 2021, Paytm Money (the wholly-owned subsidiary of Paytm) launched an AI-powered voice, trading powered by AI. AI-powered voice trading allows users to place a trade or get information about stocks via single voice command. This voice command feature uses neural networks and natural language processing to allow instant processing. According to Paytm Money’s efforts to offer next-gen and AI-driven tech to elevate user experience, this service has been launched. Thus, AI technology’s benefits to social trading platforms create future demand for more online trading.
ETORO; ZULUTRADE; PEPPERSTONE MARKET LIMITED; TICKMILL GROUP; AND NAGA GROUP AG – PROMINENT MARKET PARTICIPANTS IN SOCIAL TRADING PLATFORM MARKET
eToro; ZuluTrade; Pepperstone Market Limited; Tickmill Group; and NAGA Group AG are the five key market players operating in the global social trading platform market. The social trading platform market is highly fragmented and competitive due to occurrence of huge number of small scale and medium scale manufacturers in both developed and developing economies. The top 5 market players are majorly focusing on various organic and inorganic growth strategies to survive in the social trading platform market. Such as, innovation of new technologies to offer enhanced product portfolios to the customers, merger and acquisitions, and expansion strategies.
Most of the market initiatives were observed in the MEA and Europe region, which have a high potential of social trading platform providers. Few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Region |
| 2022 | eToro has announced the extension of its US service to cover equities and exchange-traded funds (ETFs), and crypto-assets. Customers in the United States may now merge their cryptocurrency and stock investments into a single portfolio, where they can invest in fractional stocks for as little as $10 with no commission. | MEA |
| 2022 | OctaFX has announced the launch of 25 additional cryptocurrency pairings to its trading platform. To the five presently provided by the company, bitcoin, Litecoin, Ethereum, Bitcoin Cash, and Ripple, 25 more pairings have been added. | Europe |
