In trade promotion activities, both wholesalers/retailers are given special price discounts subsidize, gifts, free display racks or stands, and other incentives. Use of trade promotion management software would help the retailers/end user industries to acquire attention of customers. Trade promotion management is a process of planning and accounting the funding of activities & events at retail level such as budgeting, brand management, demand planning, account management, retail execution, integrated sales and marketing, and back-end processes.
SAP SE, Oracle Corporation, Exceedra (AFS Technologies Inc.), Aera, and CPGTOOLBOX Inc. – Prominent Market Participants in Trade Promotion Management Software Market
In APAC, the region is estimated to register the substantial growth rate in the global trade promotion management software market during the forecast period owing to the factors such as growing urbanization and industrialization. Also, growing retail and manufacturing sector in region another factor assisting in market growth.
SAP SE, Oracle Corporation, Exceedra (AFS Technologies Inc.), Aera, and CPGTOOLBOX Inc. The above listing of key players is derived by considering multiple factors such as overall revenue, current IR spectroscopy solution portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. There are various other notable players in the global trade promotion management software market ecosystem, such as Accenture, Cornerstone, Deloitte, o9 Solutions, Inc., and Oracle Corporation. A few of the important market initiatives and product developments from the industry are mentioned below:
| Year | News | Country |
| 2021 | Companies all across the world will benefit from increased enterprise agility and resiliency as a result of this. Kearney’s Sense and Pivot supply chain management system will be incorporated into Aera Technology’s cloud-based Cognitive Operating SystemTM as part of the agreement, enhancing the speed and agility of supply chain decision-making. | North America |
| 2021 | Edenhouse, a UK-based independent SAP partner, has been acquired by Accenture. The acquisition will further enhance Accenture’s ability to support customers in their digital transformation journey. | Europe |
| 2020 | Oracle Corporation had announced the general availability of oracle cloud infrastructure operations insights. These operation insights enable business executives, DevOps, database, and IT administrators to make data driven database resource and performance management decisions. | North America |
