Virtual Production Market Scope 2021: Know the Competetive Landscape in ICT Sector

Virtual production is an emerging technology that utilizes a set of software tools to integrate computer graphics and live-action footage in real-time. Filmmakers and contributors across various locations can deliver feedback across digital or in physical environments where film casts are physically working on set. Such solutions further enable filmmakers to plan and communicate their creative ideas in new and more intuitive, and enhanced ways. The outbreak of COVID-19 has significantly propelled the adoption of virtual production. The virtual production market is experiencing significant growth opportunities due to the growing number of production houses globally. However, lack of aware of virtual production solution in developing countries is hampering the growth of the market. Meanwhile, the increasing use of virtual production solution due to the outbreak of COVID-19 and the rising tread of the OTT platform is expected to garner the growth virtual production market during the forecast period.

Adobe, NVIDIA Corporation, Autodesk, Inc., Epic Games, Inc., and Unity Technologies – Prominent Market Participants in Virtual Production Market

In respect to adoption of virtual production, the COVID-19 has significantly hampered the entertainment industry, halted film and television production, and led to the shutdown of theatres. As a result, virtual production is gaining widespread traction in remote filmmaking. It enables to connect teams from remote locations, sync files and feedback and provide seamless experience by creating a digital environment. Furthermore, the growing accessibility to state-of-the-art game engines and developments in VR and AR technologies are other factors projected to provide significant opportunities to market players during the forecast period.

Adobe, NVIDIA Corporation, Autodesk, Inc., Epic Games, Inc., and Unity Technologies are the five key players operating in the market. The above listing of key players is derived by considering multiple factors such as overall revenue, current IR spectroscopy solution portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. There are various other notable players in the global virtual production market ecosystem, such as 360Rize, Insta 360, Boris FX, Inc., HumanEyes Technologies, HTC Corporation (Vive), and Mo-Sys Engineering Ltd. A few of the important market initiatives and product developments from the industry are mentioned below: