Why are the Top Players Encouraging the Development of Synthetic Monitoring? -Understanding the Strategic Shift

The rising adoption of digital solutions and various types of applications among enterprises coupled with growing demand for enhanced performance are some of the key driving factors for global synthetic monitoring market. However, lack of awareness and shortage of supporting infrastructure may hinder the market growth especially in some developing and under developed nations. Despite few obstacles, the increasing demand of synthetic monitoring among SMEs and growing adoption of cloud based solutions will provide ample growth opportunities to market players operating in the global synthetic monitoring market.

The synthetic monitoring market is segmented on the basis of deployment, organization size, monitoring type, industry, and geography. Based on deployment, the market is further bifurcated into on-premise and cloud. In 2019, the on-premise segment held a larger share of the market. On the basis of organization size, the market is further bifurcated into SMEs and large enterprises. The large enterprises segment contributed a substantial share in 2019. Based on monitoring type, the market is further bifurcated into API monitoring, SaaS application monitoring, mobile application monitoring, and web application monitoring. In 2019, the API monitoring segment held a larger share of the market. On the basis of industry, the market is further bifurcated into BFSI, government, retail, healthcare, IT & telecom, and other industries. The BFSI segment contributed a substantial share in 2019. Similarly, based on geography, the synthetic monitoring market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM).  In 2019, North America held the largest share of the market, followed by Europe and APAC, respectively. The market in APAC is projected to grow at the fastest CAGR during 2020–2027.

APPDYNAMICS, DYNATRACE LLC, NEW RELIC, INC., BROADCOM, AND MICRO FOCUS- PROMINENT MARKET PARTICIPANTS IN SYNTHETIC MONITORING MARKET

AppDynamics, Dynatrace LLC, New Relic, Inc., Broadcom, and Micro Focus are the top five market players operating in the synthetic monitoring market. The listing of key players is derived by considering multiple parameters such as overall revenue, brand image, current synthetic monitoring solution & service portfolio, technology integration & product enhancements, geographic reach, new product/service launches, market initiatives, mergers & acquisitions, and other market-related activities. Apica, eG Innovations, IBM Corporation, SolarWinds Worldwide, LLC, and Uptrends LLC are few other notable players operating in the synthetic monitoring market that are profiled in this market study. In addition to these 10 players, multiple other leading global and regional market players, emerging companies, market disruptors and niche market players operating in the market ecosystem were studied and analyzed during the course of this study. Some of these notable players include Smartbear Software, Splunk, Inc., Datalog, Aternity LLC, Oracle, Microsoft, Instana, Riverbed Technology, and Zoho Corp. (ManageEngine).

Market initiative is a strategy adopted by companies to expand their footprint across the world and to meet the growing customer demand. The market players present in the market are mainly focusing on product and service enhancements by integrating advanced features and technologies into their offerings. Most market initiatives were observed in North America, which has a high growth potential for synthetic monitoring market providers. Few of the important market initiatives from the industry are mentioned below: