Hummus is a well-known Middle Eastern dip and spread that has high mineral, vitamin, protein, and fiber content. All the main ingredients of hummus—chickpeas, garlic, sesame seeds or paste (tahini), and olive oil and are recognized as superfoods. Chickpeas are high on iron, phosphorus, and vitamin B complex. Tahini has high zinc, calcium, copper, and phosphorous content. Lemon juice is an excellent source of vitamin C and antioxidants. Garlic, which adds flavor to hummus, is high on antioxidants and contains many trace minerals and vitamins.
GROWING PREFERENCE FOR PLANT-BASED PROTEIN PRODUCTS SECTOR IS GOING TO INFLUENCE HUMMUS MARKET GLOBALLY
With noteworthy changes in consumer tastes, an increasing number of people are opting for a more balanced diet suitable for more sustainable lifestyle, further lowering the dependence on animal proteins. The widespread trend of veganism in urban populations, especially among youth, as well as growing preference for plant-based protein products over animal-based protein products in developed and developing countries such as India, China, the US, Germany, and Japan are the key factors contributing to the plant-based protein industry growth. For instance, according to the Expo Organization in the United States, 4% of men and 7% of women are vegetarians. In India, where religious considerations direct a cruelty-free diet, 31 percent of the population is vegetarian. Vegetarians make up an estimated ten percent of the European population. Vegetarians number 375 million worldwide. Further, the growing availability of plant-based proteins sources, coupled with the related environmental, nutritional, and economic benefits of low meat consumption, bolsters the demand for plant-based protein products. Enhanced production processes and product innovations are also attracting major consumer attention toward suitable plant-based alternatives for animal-based products.
Chickpeas being a main ingredient in hummus makes it a vegan staple, and it is a good source of plant-based (leguminous) protein that allows diet flexibility. Since it comes in various flavors and can be used in multiple ways, it has become a popular food among vegans. As a result, the demand for hummus as a plant-based protein product is on rise, thus driving the market growth.
