Markt für Kundenbindungslösungen – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPTE100001358
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Customer Engagement Solutions Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

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Die Kundenbindungslösung ist die Einrichtung, die ein Maß an Interaktion zwischen Verbrauchern und einer Organisation direkt oder indirekt über die verschiedenen Kommunikationskanäle, die von Online- oder Offline-Diensten reichen, ermöglicht. Diese Verbindung trägt dazu bei, das Kundenerlebnis und die Kundenbindung zu verbessern, da sie große Gewinne sowie Umsätze und einen höheren Customer Lifetime Value anstreben. Customer-Engagement-Lösungen helfen dem Kunden, seine Probleme schnell zu lösen und Vorschläge zu machen, wie er sich selbst verbessern kann.

Einige davon sind die zunehmende Nutzung von E-Commerce-Plattformen, die wachsende Akzeptanz von Customer-Engagement-Lösungen sowie Smartphones und Tablets Einer der Hauptfaktoren, die zum Wachstum des globalen Marktes für Kundenbindungslösungen beitragen. Allerdings sind individuelle Erwartungen der Kunden und die Komplexität der Synchronisierung von Daten zwischen Kundenbindungslösungen und anderen Technologien die Faktoren, die das Wachstum des globalen Marktes für Kundenbindungslösungen behindern.

Die „Globale Marktanalyse für Kundenbindungslösungen bis 2031“ lautet eine spezialisierte und eingehende Untersuchung der Kundenbindungslösungen mit Schwerpunkt auf dem globalen Markttrend für Kundenbindungslösungen. Ziel des Berichts ist es, einen Überblick über den globalen Markt für Kundenbindungslösungen mit detaillierter Marktsegmentierung nach Komponente, Unternehmensgröße, Bereitstellungsmodell, Branche und Geografie zu geben. Es wird erwartet, dass der globale Markt für Kundenbindungslösungen im Prognosezeitraum ein hohes Wachstum verzeichnen wird. Der Bericht liefert wichtige Statistiken zum Marktstatus der führenden Marktteilnehmer und bietet wichtige Trends und Chancen auf dem Markt.

Der Marktbericht für Kundenbindungslösungen bietet einen detaillierten Überblick über die Branche, einschließlich qualitativer und quantitativer Informationen. Es bietet einen Überblick und eine Prognose des globalen Marktes für Kundenbindungslösungen basierend auf Komponente, Organisationsgröße, Bereitstellungsmodell und Branche. Es bietet außerdem Marktgrößen und Prognosen bis 2031 für den gesamten Markt für Kundenbindungslösungen in Bezug auf fünf Hauptregionen, nämlich: Nordamerika, Europa, Asien-Pazifik (APAC), Naher Osten und Afrika (MEA) und Südamerika (SAM). Der Markt nach Regionen wird später nach jeweiligen Ländern und Segmenten unterteilt. Der Bericht umfasst Analysen und Prognosen für 16 Länder weltweit sowie aktuelle Trends und Chancen in der Region.

Darüber hinaus analysiert der Bericht Faktoren, die den Markt für Kundenbindungslösungen sowohl auf der Nachfrage- als auch auf der Angebotsseite beeinflussen, und bewertet die Marktdynamik weiter Auswirkungen auf den Markt für Kundenbindungslösungen im Prognosezeitraum, d. h. Treiber, Einschränkungen, Chancen und zukünftige Trends. Der Bericht bietet außerdem eine umfassende Schädlingsanalyse für alle fünf Regionen, nämlich: Nordamerika, Europa, APAC, MEA und Südamerika nach Bewertung politischer, wirtschaftlicher, sozialer und technologischer Faktoren, die den Markt in diesen Regionen beeinflussen.

Außerdem werden in der Studie wichtige Marktteilnehmer für Kundenbindungslösungen vorgestellt, die Einfluss auf den Markt haben zusammen mit ihrer SWOT-Analyse und ihren Marktstrategien. Der Bericht konzentriert sich auch auf führende Branchenakteure mit Informationen wie Unternehmensprofilen, angebotenen Produkten und Dienstleistungen sowie Finanzinformationen der letzten drei Jahre, einer wichtigen Entwicklung in den letzten fünf Jahren. Zu den Hauptakteuren, die den Markt für Kundenbindungslösungen beeinflussen, gehören Aspect Software, Inc., Microsoft Corporation, IBM Corporation, Calabrio, Inc., Avaya Inc., Oracle Corporation, OpenText Corporation, SAP SE, Pegasystems Inc. und Nuance Communications, Inc .unter anderem.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Aspect Software, Inc.
2. Microsoft Corporation
3. IBM Corporation
4. Calabrio, Inc.
5. Avaya Inc.
6. Oracle Corporation
7. OpenText Corporation
8. SAP SE
9. Pegasystems Inc.
10. Nuance Communications, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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