The packaged salad market size is projected to reach US$ 24.17 billion by 2031 from US$ 11.84 billion in 2023. The market is expected to register a CAGR of 9.3% during 2023–2031. The surging popularity of organic products is likely to remain a key trend in the market.
Packaged Salad Market Analysis
Consumer inclination toward a healthy diet is a major factor driving the growth of the global packaged salad market. Innovative combinations in packaged salads positively influence the packaged salad market, captivating consumers with exciting flavor profiles, unique ingredients, and culinary creativity. In addition, the expansion of e-commerce is expected to present several opportunities for the market to create innovative products, grow, and meet the evolving needs of consumers in the digital age.
Packaged Salad Market Overview
Packaged salads are pre-prepared salads that offer a convenient and healthy meal solution for individuals with busy schedules. The demand for packaged salads has surged due to several factors, including the fast-paced lifestyles of consumers, the rising emphasis on sustainably sourced and nutritious products, and the increasing interest in plant-based diets. Additionally, the ease of consumption provided by packaged salad products has played a significant role in boosting their demand, particularly during the COVID-19 crisis, where the online segment witnessed significant growth due to temporary and permanent closures of physical distribution channels. Overall, the surge in demand for packaged salads can be attributed to their convenience, health benefits, and alignment with evolving consumer preferences for sustainable and nutritious food options.
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Packaged Salad Market: Strategic Insights
CAGR (2023 - 2031)9.3%- Market Size 2023
US$ 11.84 Billion - Market Size 2031
US$ 24.17 Billion
Market Dynamics
- Consumer Inclination Towards Healthy Diet
- Innovative Combinations in Pre-Packed Salads
- Surging Popularity of Organic Products
- E-Commerce Expansion
Key Players
- Dole Plc
- Brightfarms Inc
- Fresh Express Inc
- Taylor Fresh Foods Inc
- Eat Smart Inc
- Troy Foods (Salads) Ltd
- Bonduelle Sa
- Avondale Foods (Craigavon) Ltd
- Organicgirl Llc
- Misionero Inc
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Product Type - Vegetarian
- Vegan and Meat-Based
Category - Conventional
- Organic
Distribution Channel - Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Packaged Salad Market Drivers and Opportunities
Consumer Inclination Toward Healthy Diet to Favor Market
The health-conscious mindset of consumers plays a pivotal role in fueling the growth of the packaged salad market. With the increasing concerns about obesity, heart disease, and other diet-related health issues, many individuals are actively finding ways to improve their dietary habits. Packaged salads offer a guilt-free option, as they are perceived as healthier alternatives to fast food or processed snacks. The inclusion of various vegetables, often sourced from organic or locally-grown sources, further enhances their appeal among health-conscious consumers. Overall, the combination of health consciousness, convenience, and urbanization has established packaged salads as a staple in modern dietary preferences, contributing to the market expansion.
Surging Popularity of Organic Products
There is a steady increase in demand for organic packaged salads as consumers seek healthier and more environmentally friendly food options. In organic farming practices, natural fertilizers and sustainable farming methods are being used increasingly instead of synthetic pesticides and genetically modified organisms (GMOs). This resonates with consumers being increasingly concerned about the potential health risks of chemical residues in conventionally grown produce. Furthermore, the preference for organic packaged salads is fueled by the perception of superior taste and nutritional value. Many consumers believe organic fruits and vegetables offer better flavor and higher nutrient content than their conventionally grown counterparts. This perception is supported by studies showing that organic produce may contain higher levels of antioxidants and beneficial nutrients due to the absence of chemical inputs. As a result, consumers are willing to pay a premium for organic packaged salads, viewing them as a worthwhile investment in their health and well-being.
Packaged Salad Market Report Segmentation Analysis
Key segments that contributed to the derivation of the packaged salad market analysis are product type, category, and distribution channel.
- Based on product type, the packaged salad market is divided into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.
- By category, the market is bifurcated into organic and conventional. The conventional segment held the largest share of the market in 2023.
- In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held a significant share of the market in 2023.
Packaged Salad Market Share Analysis by Geography
The geographic scope of the packaged salad market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
North America dominates the market. The surge in demand for packaged salad in North America can be attributed to several factors, reflecting evolving consumer preferences and lifestyle changes owing to a rising emphasis on health and wellness. Various campaigns are being conducted in the region that encourage people to follow a healthy lifestyle, which includes consuming a nutritional diet. For instance, Healthy People 2030, a campaign in the US, focuses on helping people get the necessary amounts of healthy foods such as fruits, vegetables, and whole grains to reduce their risk for chronic diseases and improve their health. Such government initiatives lead to a growing inclination of consumers toward convenient and nutritious food options such as packaged salads.
Packaged Salad Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2023 | US$ 11.84 Billion |
| Market Size by 2031 | US$ 24.17 Billion |
| Global CAGR (2023 - 2031) | 9.3% |
| Historical Data | 2021-2022 |
| Forecast period | 2024-2031 |
| Segments Covered | By Product Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
|
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Packaged Salad Market News and Recent Developments
The packaged salad market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the packaged salad market are listed below:
- Fresh Express, the brand leader in value-added salads, today announced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as the latest product innovations in its lineup. The new products support the brand's ongoing quest to bring new, restaurant-inspired, unique salad flavors and ingredients to the category. (Source: Newsletter, March 2024)
Packaged Salad Market Report Coverage and Deliverables
The "Packaged Salad Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Packaged salad market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Packaged salad market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Packaged salad market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the packaged salad market
- Detailed company profiles
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
North America accounted for the largest share of the global packaged salad market in 2023.
Consumer inclination toward a healthy diet and innovative combinations in pre-packed salads are major factors contributing to the market growth.
The surging popularity of organic products is likely to remain a key trend in the market.
Dole Plc, Brightfarms Inc, Fresh Express Inc, Taylor Fresh Foods Inc, Eat Smart Inc, Troy Foods (Salads) Ltd, Bonduelle Sa, Avondale Foods (Craigavon) Ltd, Organicgirl Llc, and Misionero Inc are a few of the key players operating in the global packaged salad market.
The packaged salad market size is projected to reach US$ 24.17 billion by 2031
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The List of Companies - Packaged Salad Market
- Dole Plc
- Brightfarms Inc
- Fresh Express Inc
- Taylor Fresh Foods Inc
- Eat Smart Inc
- Troy Foods (Salads) Ltd
- Bonduelle Sa
- Avondale Foods (Craigavon) Ltd
- Organicgirl Llc
- Misionero Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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